French Consumer Protection Authority Orders Influencer Milla Jasmine to Cease Deceptive Marketing Practices on Social Media
Paris, November 7, 2024 – The French Directorate-General for Competition, Consumer Affairs, and Fraud Prevention (DGCCRF) has issued an injunction against influencer Milla Jasmine, prohibiting her from engaging in misleading commercial practices on her social media accounts.
The DGCCRF conducted an investigation into Jasmine’s marketing practices on Instagram, TikTok, and Snapchat and found that she had violated several consumer protection laws. The investigation revealed that Jasmine:
- Failed to disclose sponsored content: She had promoted products and services without clearly indicating that they were paid advertisements.
- Made exaggerated claims: She had made unsubstantiated claims about the effectiveness of the products she promoted, including weight loss supplements and skincare treatments.
- Used misleading testimonials: She had used testimonials from individuals who had not actually used the products or services she promoted.
- Failed to comply with product safety regulations: She had promoted products that did not meet safety standards or had not been properly tested.
The DGCCRF has ordered Jasmine to cease these deceptive practices and to comply with consumer protection regulations. She has also been ordered to remove any misleading content from her social media accounts.
If Jasmine fails to comply with the injunction, she could face significant fines and other legal consequences.
Consumer Awareness and Protection
The DGCCRF’s action against Jasmine highlights the importance of consumer awareness and protection in the digital age. Consumers should be vigilant about misleading advertising on social media and should carefully consider endorsements from influencers.
Consumers can report suspected misleading marketing practices to the DGCCRF or other relevant authorities. They can also protect themselves by:
- Reading reviews and checking the credibility of influencers before making purchases.
- Being skeptical of exaggerated claims and testimonials.
- Looking for clear disclosure of sponsored content.
- Avoiding products that do not meet safety standards or have not been properly tested.
The DGCCRF’s actions send a clear message that influencers have a responsibility to act ethically and to comply with consumer protection laws. It is essential for consumers to be aware of their rights and to report any deceptive or misleading marketing practices.
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