Fine of €90,000 imposed on S.A.S. GAMM VERT SYNERGIES OUEST (SIRET number: 308 877 943 00859)
Facts:
On September 16, 2022, the Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF) imposed a fine of €90,000 on S.A.S. GAMM VERT SYNERGIES OUEST, a company specializing in the sale of garden supplies and equipment.
The fine was imposed following an investigation by the DGCCRF which found that the company had engaged in misleading commercial practices.
Misleading Commercial Practices:
The DGCCRF found that GAMM VERT SYNERGIES OUEST had engaged in the following misleading commercial practices:
- Using the term “discount” on products that were not actually discounted.
- Failing to provide clear and accurate information about the origin of products.
- Using comparative advertising that was not fair or accurate.
Consequences of the Misleading Commercial Practices:
The DGCCRF determined that the misleading commercial practices engaged in by GAMM VERT SYNERGIES OUEST had the potential to mislead consumers and distort competition in the market.
Fine:
As a result of the misleading commercial practices, the DGCCRF imposed a fine of €90,000 on GAMM VERT SYNERGIES OUEST.
Sanction:
In addition to the fine, the DGCCRF also ordered GAMM VERT SYNERGIES OUEST to:
- Publish a corrective statement on its website and in its stores.
- Modify its commercial practices to comply with the law.
- Pay the costs of the investigation.
Conclusion:
The fine imposed on GAMM VERT SYNERGIES OUEST is a reminder to businesses that they must comply with the law when engaging in commercial practices. Misleading commercial practices can have serious consequences, including fines and other sanctions.
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