Japan Set to Host “VISIT JAPAN Travel & MICE Mart 2025” to Further Boost Inbound Tourism,日本政府観光局


Here is a detailed article about the JNTO press release regarding the “VISIT JAPAN Travel & MICE Mart 2025” in a polite tone, with relevant information:

Japan Set to Host “VISIT JAPAN Travel & MICE Mart 2025” to Further Boost Inbound Tourism

Tokyo, Japan – September 9, 2025 – The Japan National Tourism Organization (JNTO) is pleased to announce the upcoming “VISIT JAPAN Travel & MICE Mart 2025,” a significant event designed to foster business opportunities and promote Japan as a premier travel and MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. The announcement, made today, signals Japan’s continued commitment to enhancing its global tourism appeal and driving economic growth through international visitors.

This strategic initiative underscores Japan’s dedication to welcoming a diverse range of international travelers and business professionals. The “VISIT JAPAN Travel & MICE Mart 2025” will serve as a crucial platform for Japanese tourism stakeholders to connect with international buyers, including tour operators, travel agents, and MICE organizers. The aim is to facilitate the development of new travel products and MICE packages that highlight Japan’s unique cultural attractions, natural beauty, and advanced business infrastructure.

The event is anticipated to draw a significant number of international buyers, offering them firsthand insights into Japan’s evolving tourism landscape. Participants will have the opportunity to engage in structured business meetings, explore potential collaborations, and gain a deeper understanding of the diverse offerings available across the archipelago. From traditional ryokans and immersive cultural experiences to cutting-edge convention centers and vibrant urban hubs, Japan presents a multifaceted appeal for both leisure and business tourism.

Furthermore, the “VISIT JAPAN Travel & MICE Mart 2025” is expected to play a pivotal role in revitalizing the MICE sector. As businesses increasingly seek innovative and inspiring locations for their events, Japan’s sophisticated facilities, commitment to safety and hygiene, and unparalleled hospitality are poised to attract significant international conferences and incentive travel programs. By showcasing Japan’s capabilities in hosting large-scale events and providing unique, memorable experiences for delegates, the mart aims to secure a robust pipeline of future MICE business.

JNTO, in collaboration with various industry partners, is diligently working to ensure that the “VISIT JAPAN Travel & MICE Mart 2025” is a resounding success. The organization remains steadfast in its mission to promote sustainable tourism, encourage regional economic development, and contribute to the enrichment of cultural exchange. This event represents a key component of Japan’s broader strategy to achieve ambitious tourism growth targets and solidify its position as a leading global destination.

Further details regarding the specific dates, venue, and application procedures for the “VISIT JAPAN Travel & MICE Mart 2025” will be released in due course. The tourism industry, both domestically and internationally, is encouraged to stay informed about this important upcoming event.


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日本政府観光局 published ‘「VISIT JAPAN トラベル & MICE マート 2025」取材のご案冒 at 2025-09-09 05:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.

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