Suntory Unveils Limited Edition Lunar New Year Collectibles for 2025
Osaka, Japan – September 8, 2025 – Suntory Liquors Limited announced today the upcoming release of special, limited-edition versions of three of its beloved products: Suntory Whisky Royal, Suntory Whisky Old, and The Premium Malt’s beer. These distinctive bottles and cans are being launched to celebrate the upcoming Year of the Rooster, offering consumers a unique opportunity to collect and enjoy premium beverages adorned with auspicious zodiac-themed designs. The highly anticipated release is scheduled for September 8, 2025.
This annual tradition from Suntory continues to be a popular offering, as the company consistently creates beautifully designed packaging that pays homage to the Chinese zodiac. The Year of the Rooster is traditionally associated with punctuality, responsibility, and prosperity, themes that Suntory aims to capture through its artistic collaborations and refined product offerings.
Suntory Whisky Royal – Year of the Rooster Edition:
Suntory Whisky Royal, known for its rich and complex flavor profile, will feature a special Year of the Rooster bottle. While specific design details are yet to be fully revealed, it is expected that the packaging will elegantly incorporate imagery symbolizing the auspiciousness and vibrance of the rooster, a creature often associated with announcing new beginnings and good fortune. This collectible edition is sure to appeal to whisky enthusiasts and collectors alike, offering a sophisticated way to mark the festive occasion.
Suntory Whisky Old – Year of the Rooster Edition:
Complementing the Royal release, Suntory Whisky Old, a classic blended whisky celebrated for its mellow and smooth character, will also be presented in a limited-edition Year of the Rooster bottle. This release will likely carry forward the legacy of Suntory’s commitment to crafting timeless whiskies, while its distinctive packaging will serve as a cherished memento for the year ahead. Consumers can anticipate a design that embodies the spirit of the rooster and the celebratory mood of the Lunar New Year.
The Premium Malt’s – Year of the Rooster Edition:
For beer aficionados, Suntory’s highly acclaimed The Premium Malt’s will also be adorned with the Year of the Rooster theme. This premium pilsner, renowned for its exquisite balance of aroma, flavor, and refreshing finish, will be available in specially designed cans. The limited-edition packaging is expected to showcase a vibrant and auspicious depiction of the rooster, making it an ideal accompaniment to festive gatherings and a delightful addition to any discerning beer lover’s collection.
These limited-edition releases are a testament to Suntory’s dedication to craftsmanship and its appreciation for cultural traditions. They provide a wonderful opportunity for consumers to embrace the spirit of the Year of the Rooster with premium quality beverages that are as visually appealing as they are enjoyable. Further details regarding specific design elements and retail availability will be announced closer to the release date. Consumers are advised to check with their local retailers for purchasing information.
「サントリーウイスキーローヤル」「同オールド」「ザ・プレミアム・モルツ」の干支シリーズ 数量限定新発売
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サントリー published ‘「サントリーウイスキーローヤル」「同オールド」「ザ・プレミアム・モルツ」の干支シリーズ 数量限定新発売’ at 2025-09-08 15:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.