Spotify and Nike Unite for a Global Initiative to Champion Teen Girls’ Mental Health
New York, NY – September 3, 2025 – Spotify and Nike have announced an ambitious global partnership, launching the “Make Moves” campaign with the dedicated aim of supporting and enhancing the mental well-being of teen girls worldwide. The initiative, officially unveiled today by Spotify on their newsroom, signals a significant commitment from both industry leaders to address a critical area of adolescent health.
The “Make Moves” campaign is designed to empower teen girls by encouraging them to prioritize their mental health through physical activity and self-expression. Recognizing the profound connection between movement and mental well-being, the partnership leverages the unique strengths of both Spotify and Nike to create accessible and engaging resources for young women.
At the heart of the campaign is the creation of curated Spotify audio experiences. These will include specially designed playlists, mindfulness guides, and motivational content crafted to encourage movement and foster a positive mindset. These audio journeys are intended to accompany girls as they engage in physical activities, whether it’s a casual walk, a challenging workout, or simply a moment of reflection. The aim is to make mental health support feel integrated into their daily routines, offering a soundtrack to their self-care.
Nike, as a global leader in athletic apparel and inspiration, will contribute its expertise in encouraging an active lifestyle. The brand’s involvement will likely encompass promoting the campaign through its vast network, potentially including in-store activations, digital content, and even encouraging participation in local community events. The synergy between Nike’s emphasis on the power of sport and Spotify’s auditory engagement promises a holistic approach to well-being.
While specific details regarding the campaign’s rollout and regional activations are still emerging, the announcement underscores a shared understanding of the unique challenges faced by teen girls today. Mental health concerns among this demographic have been a growing focus for health professionals and community organizations, and this partnership represents a powerful corporate response to that need.
The “Make Moves” campaign is more than just a marketing initiative; it’s a testament to the potential of cross-sector collaboration to drive meaningful social impact. By combining Spotify’s platform for audio content with Nike’s legacy of inspiring movement, the partnership is well-positioned to reach a broad and diverse audience of teen girls globally.
This collaborative effort highlights a growing trend of major companies taking proactive steps to address social issues. The focus on teen girls’ mental health is particularly noteworthy, acknowledging the critical developmental stage and the potential for early intervention and support to have a lasting positive effect.
As the “Make Moves” campaign unfolds, it is expected to offer valuable resources and foster a sense of community, empowering teen girls to embrace movement as a tool for stronger mental health and overall well-being. The partnership between Spotify and Nike is a significant development, demonstrating a collective commitment to creating a healthier and more supportive environment for young women across the globe.
Spotify’s and Nike’s Make Moves Campaign Goes Global to Support Teen Girls’ Mental Health
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