Nagoya City Unveils New Logo and Catchphrase to Celebrate Toyotomi Brothers’ Birthplace
Nagoya, Japan – September 8, 2025 – Nagoya City is set to further highlight its rich historical significance with the introduction of a new official logo mark and catchphrase, celebrating the city’s status as the birthplace of the esteemed Toyotomi brothers, Hideyoshi and Hidenaga. This initiative, announced by the Nagoya City government today, aims to enhance the city’s profile and attract greater interest in its historical heritage.
The newly released logo and catchphrase are designed to powerfully convey Nagoya’s deep connection to these pivotal figures in Japanese history. Toyotomi Hideyoshi, a prominent daimyo during the Sengoku period, rose from humble beginnings to become one of the most powerful warlords in Japanese history, unifying the country. His younger brother, Toyotomi Hidenaga, also played a significant role in the Toyotomi administration. Their shared origins in Nagoya’s Nakamura district provide a unique and compelling narrative for the city to share with both domestic and international visitors.
While specific details regarding the design of the logo mark and the exact wording of the catchphrase were not immediately available in the announcement, the initiative signifies a dedicated effort by Nagoya City to leverage its historical assets for cultural promotion and tourism. The selection process is expected to have involved careful consideration to ensure the chosen visual and textual elements accurately reflect the pride and historical importance associated with the Toyotomi brothers.
The announcement, published on the official Nagoya City website under the title “「豊臣秀吉・秀長兄弟生誕の地 名古屋中村」ロゴマーク及びキャッチコピーについて” (About the Logo Mark and Catchphrase for “The Birthplace of Toyotomi Hideyoshi and Hidenaga Brothers, Nagoya Nakamura”), indicates that this project has been a significant undertaking for the city’s tourism and cultural exchange departments.
This new branding is anticipated to be integrated into various city promotional materials, tourism guides, local events, and potentially as signage in areas significant to the Toyotomi brothers’ early lives. The aim is to create a consistent and memorable identity that educates and inspires, drawing attention to Nagoya’s pivotal role in shaping Japanese history.
By officially recognizing and promoting its connection to the Toyotomi brothers, Nagoya City is not only honoring its past but also investing in its future as a destination rich in history, culture, and compelling stories. This initiative is a testament to Nagoya’s commitment to showcasing its unique heritage and inviting the world to explore the birthplace of legends. Further details about the logo and catchphrase are expected to be released in the coming weeks.
「豊臣秀吉・秀長兄弟生誕の地 名古屋中村」ロゴマーク及びキャッチコピーについて
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名古屋市 published ‘「豊臣秀吉・秀長兄弟生誕の地 名古屋中村」ロゴマーク及びキャッチコピーについて’ at 2025-09-08 01:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.