BMW Group Celebrates a Double Anniversary with a Spectacular Display of Art and Motorsport History at Rétromobile
Munich/Paris – September 4, 2025 – The BMW Group is delighted to announce a momentous occasion as it prepares to celebrate two significant anniversaries in Paris: the 50th anniversary of the renowned Rétromobile classic car exhibition and the equally iconic 50th anniversary of the BMW Art Car Collection. This special double celebration will be marked by an extraordinary display of legendary BMW Art Cars, many of which have a storied history of competing in the grueling 24 Hours of Le Mans endurance race.
Rétromobile, a premier event for automotive enthusiasts and collectors worldwide, will host this exclusive exhibition, offering visitors a unique opportunity to immerse themselves in the rich heritage where art, design, and motorsport converge. The BMW Art Car Collection, initiated in 1975 by French racing driver and art enthusiast Hervé Poulain, has consistently pushed the boundaries of artistic expression on wheels. This year’s presentation at Rétromobile promises to be particularly special, highlighting the powerful synergy between these celebrated vehicles and their competitive past.
The exhibition will feature a curated selection of BMW Art Cars that have not only graced the streets of Paris but have also competed at the legendary Circuit de la Sarthe. These machines represent a fascinating intersection of avant-garde art and high-performance engineering, each a testament to the vision of its respective artist and the technical prowess of BMW. Spectators will have the chance to witness firsthand how these automotive masterpieces have translated artistic concepts into dynamic expressions on one of the world’s most demanding race tracks.
The 24 Hours of Le Mans, with its demanding challenges and rich history, has served as a unique canvas for some of these Art Cars. Their participation in this iconic race underscores the duality of their existence: as objects of art and as high-performance racing machines. This aspect of their legacy is particularly compelling and will be a central theme of the Rétromobile showcase.
The BMW Group’s commitment to fostering the connection between art, culture, and innovation is elegantly embodied by the Art Car Collection. For half a century, artists from across the globe have been invited to interpret BMW automobiles, transforming them into unique works of art. The inclusion of models that have competed at Le Mans adds a thrilling dimension to this artistic journey, demonstrating that these vehicles possess both aesthetic brilliance and formidable sporting credentials.
This celebration at Rétromobile is more than just an exhibition; it is a tribute to the enduring spirit of creativity, engineering excellence, and sporting passion that has defined the BMW brand for decades. The BMW Group extends a warm invitation to all Rétromobile attendees and enthusiasts of art and automotive history to join in commemorating these significant milestones and to experience the unparalleled allure of the BMW Art Cars that have made their mark on both the art world and the racetrack. Further details regarding the specific Art Cars to be displayed will be announced in due course.
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BMW Group published ‘FIFTY/FIFTY or a double anniversary: Celebrating 50 years of Rétromobile and the BMW Art Car Collection in Paris. Display of legendary BMW Art Cars that have competed in the Le Mans race.’ at 2025-09-04 08:06. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.