Chiba Prefecture Launches Collaborative Campaign to Combat Fraudulent Schemes Targeting Seniors in Fiscal Year 2025
Chiba, Japan – September 2, 2025 – Chiba Prefecture has announced the commencement of its comprehensive “Elderly Victimization Prevention Campaign Against Malicious Sales Practices” for fiscal year 2025. This initiative, scheduled to be actively implemented starting in the upcoming fiscal year, aims to raise awareness and provide vital support to senior citizens in Chiba Prefecture who are increasingly targeted by fraudulent sales tactics and scams.
Recognizing the vulnerability of the elderly population to deceptive business practices, the Prefecture is spearheading a coordinated effort with various local governments, consumer affairs centers, police departments, and community organizations. This collaborative approach underscores a commitment to safeguarding the financial well-being and peace of mind of Chiba’s senior residents.
The campaign will focus on a multi-faceted strategy to effectively combat the evolving landscape of malicious sales practices. Key components of the initiative will include:
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Public Awareness and Education: Extensive public awareness campaigns will be conducted through various channels, including local media, community centers, public lectures, and printed materials. These efforts will aim to educate seniors about common fraudulent schemes, such as unsolicited product sales, dubious investment opportunities, deceptive repair services, and phishing attempts. Information will be disseminated on how to identify red flags, the importance of questioning unsolicited offers, and the dangers of sharing personal financial information.
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Information Dissemination: Practical advice and up-to-date information on current scams and prevention methods will be readily available. This includes providing clear contact information for reporting suspicious activities and seeking assistance from relevant authorities.
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Strengthening Collaboration: The campaign emphasizes the importance of close cooperation among all stakeholders. This includes fostering stronger communication channels between local government agencies, law enforcement, consumer protection bodies, and community groups to ensure a swift and effective response to reported incidents.
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Direct Engagement and Support: Local outreach programs will be organized to engage directly with senior citizens in their communities. These events may include workshops, information sessions, and opportunities for one-on-one consultations with experts to address individual concerns and provide personalized guidance.
Chiba Prefecture is dedicated to creating a safer environment for its senior population. By implementing this collaborative campaign, the Prefecture seeks to empower seniors with the knowledge and resources necessary to protect themselves from financial exploitation and to ensure they can live their golden years with security and confidence. Residents are encouraged to remain vigilant and to report any suspicious activities to the designated authorities.
令和7年度「高齢者悪質商法被害防止共同キャンペーン」の実施について
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