Japan Post Invites Entries for the 40th All Japan DM Awards – “2026 DM Award”
Tokyo, Japan – September 1, 2025 – Japan Post is pleased to announce the commencement of the submission period for the 40th All Japan DM Awards, to be known as the “2026 DM Award.” This prestigious annual event celebrates excellence in direct mail (DM) marketing, recognizing innovative and effective campaigns that leverage the unique power of postal communication.
The “2026 DM Award” aims to foster creativity and advance the strategic use of direct mail in today’s dynamic marketing landscape. It provides a platform for businesses and organizations to showcase their most impactful direct mail initiatives, highlighting campaigns that have demonstrably achieved significant results and resonated with their target audiences.
This year’s awards continue a distinguished tradition, building upon the legacy of the All Japan DM Awards. The renaming to “2026 DM Award” signifies a forward-looking perspective, embracing the evolution of direct marketing and its continued relevance in driving customer engagement and business growth.
Entries are invited from a wide range of industries and sectors, encouraging participation from companies of all sizes. The award categories are designed to recognize various facets of successful direct mail campaigns, including but not limited to:
- Creativity and Innovation: Campaigns that demonstrate original thinking and novel approaches in design, messaging, and execution.
- Effectiveness and ROI: Campaigns that have delivered measurable business results, such as increased sales, lead generation, or customer loyalty.
- Targeting and Personalization: Campaigns that showcase a deep understanding of their audience and effectively tailored their message for maximum impact.
- Integration with Other Channels: Campaigns that successfully integrate direct mail with digital and other marketing channels for a cohesive and amplified customer experience.
- Social Impact and Sustainability: Campaigns that demonstrate a commitment to social responsibility and environmentally friendly practices in their direct mail efforts.
Japan Post, as the central facilitator of this esteemed award, underscores the enduring power of direct mail as a tangible and impactful communication tool. In an era of increasing digital saturation, direct mail offers a unique opportunity for businesses to connect with consumers on a personal level, fostering trust and building stronger relationships.
The judging panel, comprised of leading experts in marketing, advertising, and direct mail, will meticulously review all submissions. They will assess campaigns based on their strategic objectives, creative execution, measurable results, and overall contribution to the advancement of direct marketing practices.
Organizations interested in participating in the “2026 DM Award” are encouraged to visit the official Japan Post website for detailed information on eligibility criteria, submission guidelines, and important deadlines. This is an exceptional opportunity for businesses to gain recognition for their marketing prowess and contribute to the ongoing evolution of direct mail as a powerful and effective marketing channel.
Japan Post looks forward to receiving a diverse and inspiring array of entries that showcase the innovative spirit and measurable success of direct mail campaigns across Japan.
「第40回全日本DM大賞」作品募集～2026 DM Award～
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