Unlock China’s Lucrative Travel Market: JNTO Hosts Free Seminar on Leveraging “RED” for Inbound Success
The Japan National Tourism Organization (JNTO) is pleased to announce an upcoming free online seminar designed to empower businesses targeting the Chinese inbound tourism market. Titled “[Wednesday, September 10th, Free Seminar] Understand in 30 Minutes! Utilizing China’s SNS ‘RED’ (Xiaohongshu) Seminar ~Latest Inbound Marketing Strategies to Get Chosen Before Visiting Japan~,” this session is presented in collaboration with Japanticket Inc. and will take place on September 1st, 2025, at 04:09.
In an increasingly digital world, understanding and effectively utilizing popular social media platforms is paramount for successful international tourism promotion. China’s “RED” (Xiaohongshu), often described as a hybrid of Instagram and Pinterest, has emerged as a powerful engine for travel inspiration, product discovery, and decision-making among Chinese consumers. With its visually driven content and emphasis on user-generated reviews and recommendations, RED offers a unique and invaluable channel for businesses seeking to attract Japanese visitors.
This concise 30-minute seminar aims to provide attendees with a comprehensive yet easily digestible overview of how to harness the immense potential of RED for inbound tourism marketing. Participants will gain insights into:
- The Significance of RED in the Chinese Travel Market: Discover why RED is an indispensable platform for reaching and influencing Chinese travelers, from initial travel planning to booking decisions.
- Effective RED Content Strategies: Learn how to create engaging and persuasive content that resonates with the RED audience, showcasing the unique appeal of Japanese destinations, products, and experiences. This includes understanding visual aesthetics, storytelling techniques, and the importance of authentic user testimonials.
- Targeting and Engagement on RED: Explore practical strategies for identifying and connecting with your target demographic on RED, fostering community, and driving meaningful interactions.
- Measuring Success and Optimizing Campaigns: Understand key performance indicators and learn how to track the effectiveness of your RED marketing efforts to ensure continuous improvement and maximum return on investment.
- Latest Inbound Marketing Trends: The seminar will also touch upon the most current and effective strategies for attracting Chinese tourists, with a specific focus on how RED fits into the broader inbound marketing landscape.
This seminar is particularly beneficial for tourism operators, hotels, restaurants, retailers, destination marketing organizations, and anyone involved in the Japanese inbound tourism sector looking to enhance their digital marketing capabilities and gain a competitive edge.
By attending this informative session, businesses will be equipped with the knowledge and tools necessary to effectively leverage the power of RED, connect with potential Chinese visitors before they even arrive in Japan, and ultimately drive increased tourism revenue.
Event Details:
- Title: 【9/10(水)無料セミナー】30分でわかる！中国SNS「RED（小紅書）」活用セミナー ～訪日前に選ばれるための最新インバウンド集客術～【株式会社Japanticket】
- Date: September 1st, 2025
- Time: 04:09 JST (Japan Standard Time)
- Provider: Japan National Tourism Organization (JNTO) in partnership with Japanticket Inc.
- Format: Free Online Seminar
Further details regarding registration and access to the seminar will be made available through JNTO’s official channels. We encourage all interested parties to take advantage of this valuable opportunity to enhance their inbound marketing strategies and tap into the dynamic Chinese travel market.
【9/10(水)無料セミナー】30分でわかる！中国SNS「RED（小紅書）」活用セミナー ～訪日前に選ばれるための最新インバウンド集客術～【株式会社Japanticket】
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