Suntory Introduces “196°C ” – A New Limited-Edition Chu-Hi for Fruit Lovers,サントリー

Suntory Introduces “196°C ” – A New Limited-Edition Chu-Hi for Fruit Lovers

Tokyo, Japan – September 1, 2025 – Suntory Liquors Ltd. is delighted to announce the upcoming release of a new, limited-edition chu-hi, “196°C ,” on Tuesday, September 2nd, 2025. This exciting new addition to the popular “196°C” series aims to capture the vibrant and naturally sweet flavor of the renowned Tsugaru apple, offering consumers a delightful taste experience.

The “196°C” brand is celebrated for its commitment to delivering authentic fruit flavors, achieved through Suntory’s proprietary freeze-crush technology. This innovative process meticulously preserves the fruit’s natural aroma and taste, ensuring a refreshingly crisp and satisfying beverage.

The “196°C ” is specifically crafted for those who appreciate the genuine taste of fruit. The Tsugaru apple, known for its juicy sweetness and balanced tartness, serves as the inspiration for this new flavor. Suntory has carefully developed the recipe to highlight these desirable characteristics, promising a chu-hi that is both refreshing and genuinely fruity.

This limited-edition release is poised to be a popular choice for consumers seeking a high-quality, fruit-forward alcoholic beverage. The chu-hi format continues to gain traction for its accessibility and versatility, and this new offering is expected to appeal to a broad audience, particularly during the warmer seasons.

“196°C ” will be available in standard can sizes, making it a convenient option for enjoyment at home or during social gatherings. Further details regarding specific retail availability and pricing will be announced closer to the release date.

Suntory’s continuous innovation within the chu-hi market underscores its dedication to providing diverse and appealing options for consumers. The introduction of “196°C ” is a testament to this commitment, promising a delightful new way to experience the taste of fresh fruit in a refreshing alcoholic beverage. Consumers are encouraged to look out for this exciting limited-edition release in stores starting September 2nd, 2025.

“果物がおいしいチューハイ”「－196(イチキューロク)〈サンつがる〉」期間限定新発売

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サントリー published ‘”果物がおいしいチューハイ”「－196(イチキューロク)〈サンつがる〉」期間限定新発売’ at 2025-09-01 15:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.