DGCCRF Takes Action Against Inmemori for Potentially Misleading Commercial Practices,economie.gouv.fr


Here is a detailed article about the DGCCRF’s action against Inmemori, written in a polite tone with relevant information:

DGCCRF Takes Action Against Inmemori for Potentially Misleading Commercial Practices

Paris, France – September 1, 2025 – The Directorate General for Competition Policy, Consumer Affairs and Fraud Prevention (DGCCRF) has recently taken a significant step by issuing an injunction to the company Inmemori. This action is a direct response to concerns regarding potentially misleading commercial practices in the provision of funeral services.

Inmemori, a company operating within the funeral sector, has been identified by the DGCCRF as engaging in practices that may not fully align with consumer protection regulations. The specific nature of these alleged practices has led the DGCCRF to issue a formal injunction, requiring Inmemori to cease these activities.

The DGCCRF plays a crucial role in ensuring a fair and transparent marketplace for all consumers. Their interventions are designed to protect individuals from deceptive commercial tactics, ensuring that they can make informed decisions when purchasing goods and services. In this instance, the focus appears to be on the clarity and accuracy of the information provided by Inmemori to its customers regarding its funeral offerings.

While the exact details of the “misleading commercial practices” are not elaborated upon in the initial announcement, such actions by regulatory bodies typically arise from issues such as:

  • Opaque pricing structures: Consumers may not be receiving clear and comprehensive information about all costs associated with funeral services.
  • Unsubstantiated claims: The company might be making claims about its services or products that cannot be readily verified or are presented in a way that could mislead consumers.
  • Ambiguous contract terms: The contractual agreements offered by Inmemori could contain clauses that are difficult for consumers to understand, potentially leading to misunderstandings about the scope of services or financial commitments.
  • Misrepresentation of service benefits: There could be concerns that the advantages or features of the services offered are being presented in an exaggerated or misleading manner.

The DGCCRF’s injunction is a formal directive, meaning Inmemori is now legally obligated to modify its business practices to comply with consumer law. This move underscores the importance of transparency and honesty, particularly in sensitive sectors like funeral services where consumers are often navigating difficult personal circumstances and are particularly vulnerable to misrepresentation.

Consumers who have engaged with Inmemori and have concerns about their experience are encouraged to review their contracts and any promotional materials they received. The DGCCRF’s website and consumer advisory services can provide further guidance on consumer rights and how to report potential unfair commercial practices.

This action by the DGCCRF serves as a reminder to all businesses operating in France that adherence to consumer protection laws is paramount. By ensuring that commercial practices are truthful and transparent, regulatory bodies like the DGCCRF help maintain consumer confidence and foster a trustworthy business environment. Further updates regarding Inmemori’s response to the injunction may be forthcoming.


Prestations fénéraires : La société INMEMORI enjointe de cesser des pratiques commerciales trompeuses


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economie.gouv.fr published ‘Prestations fénéraires : La société INMEMORI enjointe de cesser des pratiques commerciales trompeuses’ at 2025-09-01 16:24. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.

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