Tokushima Prefecture Launches Initiative to Enhance Inbound Tourism Readiness for Fiscal Year 2025
Tokushima Prefecture is pleased to announce the commencement of applications for the “Tokushima Prefecture Inbound and Other Reception Environment Improvement Promotion Project Subsidy” for the fiscal year 2025. This significant initiative, launched on September 1, 2025, at 03:00, aims to bolster the prefecture’s capacity to welcome international visitors and foster a more enriching experience for all tourists.
The subsidy program is designed to support businesses and organizations within Tokushima Prefecture that are actively working to improve their facilities and services to better cater to the growing needs of inbound tourists and other visitors. Recognizing the vital role of a welcoming and well-equipped environment in attracting and retaining tourism, the prefecture is investing in projects that will enhance the overall quality of the visitor experience.
Key Objectives and Scope of the Subsidy:
While specific details of eligible projects will be outlined in the official application guidelines, the overarching goals of this subsidy include:
- Improving Language Accessibility: Supporting initiatives that provide multilingual information, signage, and communication channels, making it easier for international visitors to navigate and enjoy the prefecture.
- Enhancing Facility Amenities: Funding improvements to accommodations, restaurants, transportation hubs, and tourist attractions to meet international standards and expectations. This could include upgrades to accessibility features, Wi-Fi availability, and payment options.
- Developing Unique Tourist Experiences: Encouraging projects that highlight Tokushima’s rich cultural heritage, natural beauty, and local specialties, offering authentic and memorable experiences for visitors.
- Promoting Digital Transformation: Supporting the adoption of digital tools and platforms that can enhance visitor services, such as online booking systems, virtual tours, and digital information kiosks.
- Strengthening Safety and Security Measures: Investing in projects that contribute to the safety and security of tourists, ensuring a comfortable and stress-free visit.
Eligibility and Application Process:
Businesses and organizations operating within Tokushima Prefecture are encouraged to review the detailed application guidelines, which will provide comprehensive information on eligibility criteria, eligible expenses, application procedures, and submission deadlines. The prefecture is committed to a fair and transparent application process, aiming to support a diverse range of projects that contribute to the prefecture’s tourism development goals.
A Commitment to Future Growth:
The launch of this subsidy program underscores Tokushima Prefecture’s strong commitment to fostering a vibrant and sustainable tourism industry. By proactively investing in the improvement of its reception environment, the prefecture aims to enhance its competitiveness on the global tourism stage and create new opportunities for economic growth and cultural exchange.
Tokushima Prefecture invites all eligible entities to explore this valuable opportunity to contribute to the enhancement of inbound tourism and to showcase the unique charm and hospitality that the prefecture has to offer. Further information regarding the application process and specific requirements will be made available through official prefectural channels.
【令和7年度】「徳島県インバウンド等受入環境整備促進事業補助金」の募集開始について
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徳島県 published ‘【令和7年度】「徳島県インバウンド等受入環境整備促進事業補助金」の募集開始について’ at 2025-09-01 03:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.