KINTO Launches Nationwide Campaign to Support First-Time Car Buyers, Expanding Vehicle and Age Eligibility
TOKYO, Japan – September 1, 2025 – KINTO, Toyota Motor Corporation’s all-inclusive car subscription service, today announced the nationwide expansion of its highly successful “KINTO First-Time Car Consideration Campaign.” This initiative, designed to simplify the car acquisition process for individuals considering their first vehicle, will now reach a broader audience across Japan with an expanded selection of eligible models and an updated age demographic.
The campaign, which has seen significant positive reception in its initial phases, aims to demystify car ownership and provide a transparent, user-friendly entry point into the automotive market. By addressing common concerns and offering a comprehensive service package, KINTO is making the dream of owning a car more accessible than ever before.
Key enhancements to the campaign include a significant broadening of the eligible vehicle lineup. Previously focused on a select range of compact and popular models, the expanded offering now includes a more diverse array of Toyota and Lexus vehicles. This allows first-time car buyers to consider a wider spectrum of needs and preferences, from fuel-efficient city cars to versatile SUVs and stylish sedans. Whether an individual requires a vehicle for daily commuting, family outings, or recreational activities, KINTO aims to have a suitable option available.
Furthermore, the campaign has updated its eligibility criteria to include a wider age range of prospective customers. This adjustment reflects KINTO’s commitment to serving a broader demographic, recognizing that the desire and need for personal mobility can arise at various stages of life. The revised criteria are expected to welcome a new segment of individuals who may have previously felt that car ownership was out of reach.
The “KINTO First-Time Car Consideration Campaign” is built upon KINTO’s core philosophy of providing a hassle-free and predictable automotive experience. Through a monthly subscription fee, customers benefit from a comprehensive package that typically includes the vehicle itself, insurance, taxes, regular maintenance, and roadside assistance. This all-encompassing approach eliminates the often complex and costly individual arrangements associated with traditional car ownership, such as down payments, loan applications, and insurance renewals.
“We are delighted to bring this enhanced campaign to individuals across Japan who are embarking on their car ownership journey,” said a spokesperson for KINTO. “Our goal is to remove the barriers that often deter first-time buyers. By offering a wider selection of vehicles and making our service accessible to more age groups, we are reinforcing our commitment to providing flexible and convenient mobility solutions for everyone.”
The nationwide rollout signifies KINTO’s dedication to fostering greater automotive accessibility and promoting the benefits of its subscription model. The campaign provides a unique opportunity for new drivers and those seeking their first personal vehicle to experience the advantages of KINTO’s service firsthand, fostering a sense of independence and convenience in their daily lives.
Details regarding the specific eligible vehicle models and updated age criteria, as well as the comprehensive benefits included in the campaign, are available on the official KINTO website.
「KINTO はじめてのクルマ検討層向けキャンペーンを全国展開」車種・年齢も拡大
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トヨタ自動車 published ‘「KINTO はじめてのクルマ検討層向けキャンペーンを全国展開」車種・年齢も拡大’ at 2025-09-01 04:30. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.