British Retail Consortium Welcomes Jo Whitfield as New Chair to Spearhead Advocacy Amidst Evolving UK Policy Landscape
The British Retail Consortium (BRC) is pleased to announce the appointment of Jo Whitfield as its new Chair, effective September 1st, 2025. This strategic appointment comes at a pivotal time for the UK retail sector, as it navigates a period of significant policy shifts and evolving economic conditions. Ms. Whitfield, a highly respected figure with extensive experience in retail leadership, is poised to guide the BRC’s advocacy efforts and champion the interests of its diverse membership.
Ms. Whitfield brings a wealth of knowledge and a proven track record from her distinguished career. She is currently the CEO of Co-op Food, a role in which she has demonstrated exceptional leadership and a deep understanding of the challenges and opportunities facing the food retail sector. Her tenure at the Co-op has been marked by a commitment to innovation, customer service, and a strong focus on ethical business practices, qualities that will undoubtedly prove invaluable in her new capacity as Chair of the BRC.
The BRC plays a crucial role in representing the UK’s retail industry, a sector that is a vital contributor to the national economy, providing employment for millions and serving communities across the country. The organization actively engages with government, policymakers, and other stakeholders to advocate for a policy environment that fosters growth, innovation, and sustainability within the retail landscape.
In her new role, Ms. Whitfield will be instrumental in steering the BRC’s strategic direction, particularly in relation to the anticipated policy changes that will shape the future of retail. These changes may encompass a range of areas, including but not limited to, economic policy, environmental regulations, consumer protection, and the future of work. Her leadership will be critical in ensuring that the BRC’s voice is heard and that the collective interests of retailers are effectively represented in these important discussions.
The BRC’s Chief Executive, Helen Dickinson OBE, expressed her enthusiasm for Ms. Whitfield’s appointment. “We are delighted to welcome Jo Whitfield as our new Chair. Her considerable experience, strategic insight, and dedication to the retail sector are precisely what we need as we navigate the complexities of the current policy landscape. Jo’s leadership will be invaluable as we continue to advocate for policies that support a thriving and competitive retail industry for the benefit of consumers and the wider economy.”
Ms. Whitfield herself commented on her new position, stating, “I am honored to take on the role of Chair of the British Retail Consortium. Retail is a dynamic and resilient sector, and it is essential that we have a strong and unified voice to address the challenges and seize the opportunities ahead. I look forward to working closely with the BRC team, its members, and policymakers to ensure that retail continues to thrive and contribute positively to the UK’s future.”
The appointment of Jo Whitfield signals the BRC’s commitment to proactive and impactful advocacy during a period of significant transition for the UK’s retail industry. Her expertise and vision are expected to significantly strengthen the organization’s ability to represent its members and contribute to shaping a positive and supportive environment for retail businesses across the nation.
BRC names new chair to drive advocacy amid UK policy changes
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