Taiwan Embraces “Tourism 2030” Initiative to Usher in a New Era of Sustainable and Innovative Tourism
Taipei, Taiwan – September 1, 2025 – The Executive Yuan’s National Development Council (NDC) today officially approved the transformative “Tourism 2030” initiative, marking a pivotal moment in Taiwan’s commitment to fostering a vibrant, sustainable, and globally competitive tourism sector. This forward-looking strategy, published on the E-government Entry Point, outlines a comprehensive roadmap designed to enhance visitor experiences, promote responsible tourism practices, and bolster the economic contributions of the industry over the next decade.
“Tourism 2030” is built upon a foundation of innovation, sustainability, and inclusivity, aiming to position Taiwan as a premier destination that offers rich cultural experiences, breathtaking natural landscapes, and cutting-edge technological integration. The initiative recognizes the evolving demands of modern travelers and seeks to cater to a diverse range of interests, from eco-tourism and adventure travel to cultural immersion and culinary exploration.
Key pillars of the “Tourism 2030” initiative include:
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Sustainable Tourism Development: A strong emphasis will be placed on preserving Taiwan’s natural beauty and cultural heritage. This involves promoting eco-friendly practices, supporting local communities, and developing responsible tourism models that minimize environmental impact. Initiatives will focus on expanding protected areas, encouraging the use of sustainable transportation, and fostering a greater understanding of conservation among both visitors and residents.
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Digital Transformation and Smart Tourism: Leveraging Taiwan’s strengths in technology, the initiative will drive the adoption of digital solutions to enhance the visitor journey. This includes the development of smart tourism platforms, augmented reality (AR) and virtual reality (VR) experiences, and seamless digital payment systems. The aim is to create a more convenient, personalized, and engaging travel experience from planning to exploration.
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Diversification of Tourism Products and Markets: “Tourism 2030” seeks to broaden Taiwan’s appeal by developing niche tourism products and targeting new source markets. This includes promoting specialized tours focused on themes such as wellness, heritage, indigenous culture, and scientific discovery. Efforts will also be made to attract visitors from emerging markets and to encourage longer stays and higher spending among existing ones.
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Enhancement of Tourism Infrastructure and Services: Significant investments will be made in upgrading tourism infrastructure, including transportation networks, accommodation facilities, and visitor information centers. The initiative also prioritizes the professional development of the tourism workforce to ensure high-quality service delivery and a welcoming environment for all visitors.
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Strengthening International Cooperation and Promotion: Taiwan will actively engage in international collaborations to promote its tourism offerings on a global scale. This includes participating in international travel fairs, forging partnerships with global tourism organizations, and leveraging digital marketing channels to reach a wider audience.
The approval of “Tourism 2030” signifies the Taiwanese government’s robust commitment to the long-term growth and prosperity of its tourism sector. By embracing innovation and sustainability, Taiwan is poised to welcome a new wave of travelers seeking authentic, enriching, and responsible experiences. This ambitious initiative is expected to not only boost economic growth but also to showcase Taiwan’s unique charm and cultural vibrancy to the world.
NDC approves Tourism 2030 initiative
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