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Chukyo University Students Collaborate with Local Wagashi Shop to Launch Innovative “Ume Dorayaki” via Crowdfunding
Nagoya, Japan – August 28, 2025 – Chukyo University’s Faculty of Business Administration is proud to announce an exciting new initiative undertaken by students in Professor Masaharu Nakamura’s seminar. In a testament to their entrepreneurial spirit and commitment to community engagement, the students have partnered with a local wagashi (Japanese confectionery) shop to jointly develop and launch a unique product: the “Ume Dorayaki.” This innovative confection will be available for pre-order through the popular crowdfunding service, Makuake.
The “Ume Dorayaki” represents a fusion of traditional Japanese flavors and modern product development, a project spearheaded by Professor Nakamura’s dedicated students. The development process involved in-depth market research, taste testing, and creative formulation, aiming to create a dorayaki that stands out with its distinct “ume” (Japanese plum) flavor profile. This collaboration not only provides students with invaluable practical experience in product creation, marketing, and sales but also supports local businesses and preserves artisanal craftsmanship.
The decision to launch the “Ume Dorayaki” on Makuake, a leading crowdfunding platform, underscores the students’ strategic approach to market entry. Crowdfunding offers a dynamic avenue to gauge consumer interest, secure initial funding, and build a community of supporters before a wider product release. This method allows for direct engagement with potential customers, providing valuable feedback that can inform future product iterations and marketing efforts.
Professor Masaharu Nakamura expressed his enthusiasm for the project, stating, “This initiative is a prime example of how our students can apply their academic knowledge to real-world business challenges. The collaboration with a local wagashi shop, combined with the innovative use of crowdfunding, provides a comprehensive learning experience that extends far beyond the classroom. We are incredibly proud of their dedication and creativity in bringing the ‘Ume Dorayaki’ to life.”
The partnership aims to revitalize interest in traditional wagashi by introducing a novel flavor that appeals to a contemporary audience. The “Ume Dorayaki” is expected to offer a delightful balance of sweet and tart flavors, characteristic of the prized Japanese plum, encased within the soft, familiar texture of a dorayaki.
Further details regarding the crowdfunding campaign, including product specifics, pricing, and delivery timelines, will be made available on the Makuake platform. Chukyo University encourages the public to support this exciting student-led venture and experience the unique taste of the “Ume Dorayaki.” This project highlights the university’s commitment to fostering practical skills, encouraging innovation, and strengthening ties with the local community.
経営学部中村雅章ゼミ/和菓子店と共同開発した「梅どら焼き」をクラウドファンディングサービスの「Makuake」で予約販売開始
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中京大学 published ‘経営学部中村雅章ゼミ/和菓子店と共同開発した「梅どら焼き」をクラウドファンディングサービスの「Makuake」で予約販売開始’ at 2025-08-28 04:42. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.