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Suntory Natural Water’s “Cho-Bichiku” Project Reveals a Significant Gap in Disaster Preparedness Among Japanese Consumers
Tokyo, Japan – August 21, 2025 – Suntory Foods International today released the findings of a comprehensive survey conducted as part of its “Cho-Bichiku” Project, shedding light on the current state of disaster preparedness among Japanese consumers. The study, which polled 2,301 individuals aged 20 to 60 across various demographics, revealed a striking disconnect between the common practice of stocking up on everyday necessities and the perceived adequacy of their disaster-specific supplies.
The survey found that a substantial majority, over 73%, of respondents regularly engage in the habit of buying daily necessities in advance. This widespread practice of “keeping extra” for routine needs, such as groceries or household items, indicates a general inclination towards foresight and preparedness in everyday life.
However, when questioned specifically about their readiness for potential disasters, the results painted a different picture. A mere fraction, less than 3%, of participants felt that their current disaster preparedness supplies were “sufficient.” This finding suggests a significant gap between the general habit of stocking up and the specific, proactive measures needed to ensure safety and well-being in the event of a natural disaster.
The “Cho-Bichiku” Project, an initiative by Suntory Natural Water, aims to raise awareness and encourage more proactive disaster preparedness among the public. The project’s name, “Cho-Bichiku,” can be translated to “super-stockpiling” or “preparedness plus,” emphasizing the need to go beyond casual stocking up and implement more structured disaster readiness.
The survey results underscore the importance of such initiatives. While the inclination to have extra supplies is present, the perception of being truly prepared for emergencies appears to be low. This highlights a potential need for greater public education on what constitutes adequate disaster preparedness, including specific types of supplies, quantities, and considerations for different scenarios.
Suntory Foods International, through its “Cho-Bichiku” Project, hopes to contribute to a more disaster-resilient society by providing valuable insights and encouraging individuals to re-evaluate and enhance their personal preparedness plans. The company aims to foster a culture where proactive disaster readiness is as commonplace as stocking up on daily essentials.
Further details regarding the survey methodology and the broader objectives of the “Cho-Bichiku” Project are expected to be shared by Suntory Foods International in subsequent communications.
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サントリー食品インターナショナル published ‘【サントリー天然水「ちょ備蓄」プロジェクト】20代～60代男女2,301人を対象に防災備蓄の実態調査を実施 73％以上の人が日用品の買い置きの習慣がありながらも、防災のための「備蓄が十分」と答えた人はわずか3％未満’ at 2025-08-21 15:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.