JNTO Invites UK Travel Trade to “Japan Luxury Showcase” to Foster High-Value Tourism
Tokyo, Japan – August 22, 2025 – The Japan National Tourism Organization (JNTO) is pleased to announce the opening of applications for the prestigious “Japan Luxury Showcase,” an exclusive business event designed to connect UK travel professionals with Japanese luxury tourism providers. The application deadline for participation is September 30, 2025.
This significant initiative underscores Japan’s commitment to developing and promoting its high-value tourism sector, aiming to attract discerning travelers from the United Kingdom seeking unique and enriching experiences. The “Japan Luxury Showcase” presents an unparalleled opportunity for UK travel agents, tour operators, and luxury travel specialists to gain in-depth knowledge of Japan’s sophisticated offerings and forge valuable partnerships with Japanese businesses.
The event, organized by JNTO, will facilitate direct B2B interactions, enabling UK participants to discover and curate bespoke luxury travel itineraries for their clientele. Attendees will have the chance to engage with a carefully selected group of Japanese luxury accommodation providers, bespoke tour operators, destination management companies, and providers of unique cultural experiences. These Japanese partners are renowned for their commitment to exceptional service, attention to detail, and ability to deliver authentic, high-quality experiences.
The showcase is expected to cover a diverse range of luxury travel segments within Japan, including:
- Exquisite Accommodations: From world-class five-star hotels and intimate ryokans offering traditional Japanese hospitality to secluded luxury villas and unique glamping experiences.
- Curated Cultural Immersion: Opportunities to engage with traditional arts and crafts, private temple visits, exclusive tea ceremonies, and personalized geisha encounters.
- Gastronomic Delights: Access to Michelin-starred restaurants, private culinary workshops, and farm-to-table experiences showcasing Japan’s renowned cuisine.
- Exclusive Activities: Private guided tours of historical sites, access to premium onsen resorts, bespoke shopping experiences, and unique adventure activities tailored for the luxury market.
- Sustainable Luxury: Insights into Japan’s growing commitment to responsible and sustainable tourism practices, offering enriching experiences that benefit local communities and the environment.
By participating in the “Japan Luxury Showcase,” UK travel professionals can significantly enhance their understanding of Japan’s luxury tourism landscape, identify new product development opportunities, and ultimately provide their clients with unparalleled, tailor-made journeys. This event is strategically timed to capitalize on the increasing global demand for authentic and high-quality travel experiences.
JNTO strongly encourages UK-based travel trade professionals who are dedicated to offering exceptional travel experiences to apply. Further details regarding the application process, event format, and selection criteria can be found on the official JNTO website. This is a prime opportunity to solidify Japan as a premier destination for luxury travel in the UK market.
英国 高付加価値旅行商談会「Japan Luxury Showcase」 参加者募集（締切：9/30）
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