JNTO Invites Participation in the Prospective “Japan Food and Travel Fair 2026”
The Japan National Tourism Organization (JNTO) has announced an exciting opportunity for businesses and organizations interested in showcasing Japan’s rich culinary heritage and diverse travel experiences to a global audience. A call for exhibitors has been opened for the prospective “Japan Food and Travel Fair 2026,” with applications due by September 9th, 2025.
This initiative, announced on August 22nd, 2025, at 04:30, aims to leverage the powerful synergy between Japan’s world-renowned cuisine and its captivating travel destinations. The fair is envisioned as a premier platform to promote inbound tourism by highlighting the authentic flavors and unforgettable experiences that Japan has to offer.
While specific details regarding the exact dates, venue, and target markets are still under development for this prospective event, the JNTO’s proactive announcement signifies a strategic effort to engage potential participants early on. This allows businesses to prepare and strategize their involvement in what is anticipated to be a significant international promotion of Japan.
The JNTO’s invitation is extended to a wide range of stakeholders within the Japanese tourism and food industries. This includes, but is not limited to:
- Food producers and manufacturers: Companies offering high-quality Japanese food products, ingredients, and beverages.
- Restaurants and culinary businesses: Establishments known for their authentic Japanese cuisine and unique dining experiences.
- Tourism operators and destination management organizations: Businesses involved in promoting travel to various regions of Japan, highlighting their local specialties and attractions.
- Accommodation providers: Hotels, ryokans, and other lodging facilities that contribute to the overall travel experience.
- Regional tourism associations and local governments: Entities responsible for promoting specific prefectures or cities and their unique cultural offerings, including culinary traditions.
By participating in the “Japan Food and Travel Fair 2026,” eligible businesses and organizations will have the opportunity to:
- Connect with international buyers and trade professionals: Engage with potential partners, distributors, and travel agencies from key overseas markets.
- Showcase products and services to a global audience: Present Japanese food and travel offerings to a diverse range of consumers and industry experts.
- Build brand awareness and strengthen market presence: Enhance the international profile of their business and promote the appeal of their specific region or product.
- Gain insights into global market trends: Understand the evolving preferences and demands of international travelers and consumers.
- Contribute to the promotion of Japan as a leading tourist destination: Play an active role in the ongoing efforts to boost inbound tourism to Japan.
The JNTO encourages all interested parties to review the detailed participation guidelines and application procedures, which are expected to be made available shortly. Given the deadline of September 9th, 2025, prospective exhibitors are advised to monitor JNTO’s official announcements and website for further information and to ensure they do not miss this valuable opportunity.
This forward-thinking initiative by the JNTO underscores Japan’s commitment to its vibrant food culture and its status as a sought-after travel destination, paving the way for a successful “Japan Food and Travel Fair 2026.”
「（仮称）Japan Food and Travel Fair 2026」への出展参加者募集！（締切：9/9）
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日本政府観光局 published ‘「（仮称）Japan Food and Travel Fair 2026」への出展参加者募集！（締切：9/9）’ at 2025-08-22 04:30. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.