JNTO Invites Joint Participation in Major US Travel Trade Shows
Tokyo, Japan – August 22, 2025 – The Japan National Tourism Organization (JNTO) is pleased to announce an exciting opportunity for Japanese tourism businesses to expand their reach into the lucrative North American market. JNTO is currently seeking joint exhibitors for their participation in two of the United States’ premier travel events: the Travel & Adventure Show in New York and Los Angeles. This initiative aims to bolster inbound tourism to Japan by showcasing the country’s diverse travel offerings to a vast audience of engaged consumers and travel professionals.
The Travel & Adventure Show series is renowned as one of the largest and most influential travel expos in the United States, attracting tens of thousands of enthusiastic travelers actively seeking their next adventure. Participating in these shows provides an invaluable platform for Japanese companies to connect directly with potential visitors, generate leads, and build brand awareness within a key international market.
JNTO’s joint exhibition concept offers a cost-effective and streamlined approach for businesses to participate in these high-profile events. By pooling resources, Japanese exhibitors can benefit from JNTO’s established presence and marketing expertise, maximizing their impact and return on investment. This collaborative effort underscores JNTO’s commitment to supporting the growth and internationalization of Japan’s tourism industry.
Key Details:
- Event Focus: The Travel & Adventure Show in both New York and Los Angeles provides direct access to American consumers with a strong interest in travel, as well as travel agents and tour operators looking to curate new and exciting itineraries.
- Objective: To promote Japan as a premier travel destination, highlight its unique cultural experiences, natural beauty, and modern attractions, and ultimately drive an increase in American visitor numbers.
- Opportunity: Japanese tourism stakeholders, including destination marketing organizations, hotels, transportation providers, tour operators, and experience providers, are invited to consider this opportunity to showcase their offerings.
- Application Deadline: Interested parties are kindly reminded that the deadline for submitting applications to join JNTO’s joint exhibition is September 5, 2025.
This initiative represents a significant opportunity for Japanese businesses to capitalize on the growing interest in Japan among American travelers. By participating in the Travel & Adventure Show, companies can gain invaluable market insights, forge new business relationships, and contribute to the continued success of Japan’s inbound tourism sector.
For further details and application procedures, interested parties are encouraged to refer to the official announcement published by the Japan National Tourism Organization. JNTO looks forward to welcoming a diverse range of Japanese tourism providers to these important U.S. travel trade events.
米国最大級の旅行博「Travel & Adventure Show」（ニューヨーク・ロサンゼルス）」共同出展者同時募集！（締切：9/5）
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