Odakyu Electric Railway Intensifies “Voice and Support” Campaign to Enhance Passenger Assistance
Tokyo, Japan – August 21, 2025 – Odakyu Electric Railway is pleased to announce the upcoming implementation of an intensified “Voice and Support” (声かけ・サポート) campaign, commencing on August 21, 2025, at 15:00. This initiative is designed to further foster a more considerate and supportive travel environment for all passengers, particularly those who may require additional assistance.
The “Voice and Support” campaign is a nationwide movement encouraging railway operators and their staff to actively engage with passengers, offering help and guidance when needed. Odakyu Electric Railway has been a dedicated participant in this movement, and this latest campaign signifies a renewed commitment to its core principles.
Key Objectives of the Intensified Campaign:
The primary goal of this intensified campaign is to raise awareness and promote proactive engagement from Odakyu staff across its extensive network of lines and stations. Specific objectives include:
- Enhancing Proactive Assistance: Encouraging station staff and train crew to actively observe passengers and offer assistance before it is explicitly requested. This includes noticing individuals who may be struggling with luggage, navigating unfamiliar stations, or appearing to need directions.
- Improving Communication and Guidance: Ensuring that information regarding train schedules, platform changes, and station facilities is communicated clearly and effectively, especially to passengers who may have difficulty understanding announcements or signs.
- Supporting Passengers with Specific Needs: Prioritizing assistance for passengers who are elderly, have disabilities, are traveling with young children, or are otherwise in need of extra support. This may involve offering a steadying hand, assisting with boarding and alighting, or providing clear explanations of services.
- Cultivating a Culture of Consideration: Fostering an environment where passengers feel comfortable approaching staff for help and where staff are empowered and encouraged to provide that help with empathy and professionalism.
- Reinforcing Safety and Security: By actively engaging with passengers, staff can also contribute to a safer and more secure travel experience for everyone.
Campaign Activities and Implementation:
While specific details of the campaign’s execution will be rolled out across Odakyu’s operations, passengers can expect to see a heightened presence and attentiveness from staff at stations and on trains. This may include:
- Increased Staff Visibility: More staff members visible in key areas of stations and on platforms, ready to offer assistance.
- Targeted Training Refresher: Staff will undergo refresher training sessions focusing on effective communication techniques, disability awareness, and best practices for providing support.
- Promotional Materials: Informative posters and announcements will be displayed and broadcast to remind passengers of the campaign’s purpose and to encourage them to seek assistance when needed.
- Collaboration with Partner Organizations: Odakyu may also collaborate with relevant organizations to further enhance its understanding and implementation of passenger support.
Odakyu Electric Railway recognizes the importance of creating a welcoming and accessible travel experience for everyone. This intensified “Voice and Support” campaign is a testament to their ongoing dedication to passenger well-being and their commitment to being a railway that truly serves its community. Passengers are encouraged to feel comfortable approaching Odakyu staff with any questions or requests for assistance during their journeys.
AI has delivered the news.
The answer to the following question is obtained from Google Gemini.
小田急電鉄 published ‘「声かけ・サポート」運動 強化キャンペーンの実施について’ at 2025-08-21 15:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.