JNTO Announces Recruitment for High-Value Travel Guide Training Program for 2025
Tokyo, Japan – August 8, 2025 – The Japan National Tourism Organization (JNTO) is pleased to announce the opening of applications for its highly anticipated 2025 High-Value Travel Guide Training Program. This initiative aims to cultivate expert guides capable of providing enriching and memorable experiences for visitors seeking sophisticated and personalized travel in Japan. The application deadline for this valuable opportunity is September 30, 2025.
Japan continues to attract a growing number of discerning travelers who are increasingly looking for experiences that go beyond the typical tourist path. These visitors often seek deeper engagement with Japanese culture, history, and traditions, valuing authenticity, exclusivity, and bespoke services. Recognizing this trend, JNTO’s training program is designed to equip guides with the specialized knowledge, skills, and professional demeanor required to cater to this discerning clientele.
The 2025 High-Value Travel Guide Training Program will cover a comprehensive range of topics essential for delivering exceptional service to high-value travelers. Participants can expect to delve into:
- In-depth Cultural and Historical Knowledge: Advanced understanding of Japan’s rich heritage, including specific regional histories, art forms, and contemporary cultural movements.
- Gastronomy and Culinary Experiences: Expertise in Japan’s diverse culinary landscape, from traditional kaiseki dining to unique regional specialties and the art of sake appreciation.
- Luxury and Bespoke Itinerary Planning: Skills in crafting personalized travel plans that align with individual preferences, incorporating exclusive access and unique activities.
- High-End Service Standards: Training in professional etiquette, communication, and problem-solving techniques tailored to the expectations of high-value clients.
- Sustainable and Responsible Tourism Practices: Emphasis on guiding principles that promote environmental preservation and respect for local communities.
- Emerging Trends in Experiential Travel: Insights into the latest developments in luxury and experiential tourism, ensuring guides remain at the forefront of the industry.
This program is an invaluable opportunity for individuals passionate about showcasing the best of Japan to a global audience. By participating, guides will not only enhance their professional capabilities but also contribute significantly to the development of Japan’s high-value tourism sector, ultimately fostering deeper understanding and appreciation of Japanese culture worldwide.
Interested individuals are encouraged to visit the official JNTO website for detailed information regarding eligibility criteria, program curriculum, application procedures, and important dates. Prompt application is advised to ensure consideration for this exclusive training opportunity.
JNTO is committed to elevating the quality of tourism services in Japan and looks forward to welcoming dedicated individuals to this transformative program.
2025年度高付加価値旅行ガイド研修受講者募集のお知らせ （締切：9/30）
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