Ehime Prefecture Launches Extensive Advertising Campaign on Osaka Metro
Matsuyama, Ehime – August 13, 2025 – Ehime Prefecture is set to captivate Kansai residents with a comprehensive advertising campaign launching on the Osaka Metro’s Midosuji Premium Liner. The initiative, officially announced today with a press release detailing its impactful presence, will begin on August 17th, 2025, offering a vibrant showcase of Ehime’s diverse attractions to a vast urban audience.
This ambitious project signifies Ehime Prefecture’s commitment to boosting its tourism and regional appeal within the bustling Kansai metropolitan area. The choice of the Osaka Metro, particularly the prestigious Midosuji Line, a key artery for millions of commuters and visitors, underscores the strategic aim to maximize exposure and create a lasting impression.
The “Midosuji Premium Liner” is renowned for its ability to reach a broad demographic, making it an ideal platform for Ehime to highlight its unique selling points. The advertisements are expected to be meticulously designed, featuring a rich tapestry of Ehime’s celebrated offerings. This will likely include:
- Dazzling Scenery: Showcasing the prefecture’s picturesque coastlines, the majestic beauty of the Shikoku Mountains, and serene island landscapes, such as those found in the Seto Inland Sea.
- Rich Cultural Heritage: Featuring iconic historical sites like Matsuyama Castle, the ancient Dogo Onsen hot spring resort, and representations of traditional arts and crafts.
- Delectable Cuisine: Prominently displaying Ehime’s renowned culinary delights, including its fresh seafood, the famously sweet Ehime oranges, and other local specialties.
- Unique Experiences: Highlighting activities and attractions that offer memorable experiences for visitors, such as cycling routes, festivals, and opportunities for outdoor adventures.
The timing of the campaign, commencing in late August, strategically positions Ehime to capture the attention of travelers planning autumn getaways or those seeking inspiration for future trips. By immersing passengers in the allure of Ehime during their daily commutes, the prefecture hopes to cultivate a strong desire to visit and explore all that it has to offer.
This comprehensive advertising effort on the Osaka Metro is a testament to Ehime Prefecture’s forward-thinking approach to regional promotion. It is anticipated that this initiative will significantly contribute to increasing visitor numbers and fostering a deeper appreciation for Ehime’s multifaceted charm among the residents of Kansai and beyond.
【プレスリリース】関西圏で愛媛の魅力を満載した電車広告が登場！8月17日よりOsaka Metro御堂筋プレミアムライナーで掲出開始
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愛媛県 published ‘【プレスリリース】関西圏で愛媛の魅力を満載した電車広告が登場！8月17日よりOsaka Metro御堂筋プレミアムライナーで掲出開始’ at 2025-08-13 15:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.