Threads Surpasses 400 Million Users, Posing Increasing Challenge to Former Twitter
Paris, France – August 13, 2025 – Meta’s text-based social media platform, Threads, has achieved a significant milestone, officially crossing the 400 million user mark. This impressive growth trajectory indicates a burgeoning user base and suggests that Threads is increasingly becoming a formidable competitor to X, formerly known as Twitter.
Launched earlier this year as a direct response to the evolving social media landscape, Threads has rapidly garnered a substantial following. The platform, which initially benefited from seamless integration with Instagram, allowing users to easily sign up with their existing accounts, has continued to attract new users by consistently introducing new features and refining the user experience.
The latest figures suggest that Threads is not only maintaining its momentum but also posing a significant challenge to X. While X has been a dominant force in real-time news and public conversation for many years, the emergence of a robust alternative with a rapidly expanding user base signals a potential shift in the microblogging and public discourse arena.
Analysts attribute Threads’ rapid ascent to several key factors, including its user-friendly interface, its connection to the vast Instagram ecosystem, and Meta’s continuous investment in platform development. The platform has been actively rolling out new functionalities, aiming to provide a comprehensive and engaging experience for its users. These developments appear to be resonating well with a broad demographic, from casual users seeking to connect with friends to those interested in following current events and engaging in discussions.
The continued growth of Threads is likely to put pressure on X to innovate and retain its user base. As both platforms vie for user attention and engagement, the competition is expected to drive further advancements in their respective offerings, ultimately benefiting consumers of social media.
While it remains to be seen how this user growth will translate into long-term user retention and monetization, the crossing of the 400 million user threshold is an undeniable testament to Threads’ success and its growing influence in the social media sphere. The platform’s trajectory suggests that it is well-positioned to continue its growth and potentially reshape the competitive landscape of text-based social networking.
Threads franchit les 400 millions d’utilisateurs et menace de plus en plus l’ancien Twitter
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Presse-Citron published ‘Threads franchit les 400 millions d’utilisateurs et menace de plus en plus l’ancien Twitter’ at 2025-08-13 07:01. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.