BMW Group Commences Series Production of Electric Engines for Neue Klasse at Steyr Plant
Steyr, Austria – August 1, 2025 – In a significant milestone for its electric mobility offensive, the BMW Group today announced the commencement of series production for electric drive units at its plant in Steyr, Austria. This momentous occasion marks the beginning of manufacturing for the advanced electric engines that will power the highly anticipated “Neue Klasse” vehicles, ushering in a new era of BMW Group automotive excellence.
The Steyr plant, a cornerstone of BMW Group’s global production network, has undergone extensive transformation and investment to become a state-of-the-art facility for the production of these cutting-edge electric powertrains. The strategic decision to localize the manufacturing of these critical components underscores the company’s commitment to innovation, efficiency, and securing its supply chains for the future.
The electric drive units produced in Steyr represent the latest generation of BMW Group’s e-mobility technology. Designed for optimal performance, efficiency, and integration within the Neue Klasse architecture, these powertrains are engineered to deliver the signature dynamic driving experience synonymous with BMW, while also pushing the boundaries of sustainable mobility. They will feature advanced motor technology, efficient power electronics, and optimized thermal management systems, all contributing to an exhilarating yet environmentally conscious drive.
This launch is a crucial step in the BMW Group’s comprehensive strategy to significantly expand its electric vehicle portfolio. The Neue Klasse platform, built from the ground up for electric mobility, will redefine the automotive landscape with its innovative design, digital capabilities, and enhanced sustainability. The electric drive units manufactured in Steyr are the heart of this ambitious project, promising customers an unparalleled blend of performance and responsible innovation.
“Today’s commencement of series production for our electric engines in Steyr is a testament to the BMW Group’s unwavering dedication to electrification and its forward-looking vision,” stated [Insert relevant BMW Group executive name and title, e.g., Dr. Milan Nedeljković, Member of the Board of Management of BMW AG for Production]. “The Steyr plant, with its highly skilled workforce and advanced technological capabilities, is the ideal location to produce these vital components for our Neue Klasse vehicles. This achievement not only strengthens our production footprint but also reaffirms our commitment to delivering exceptional electric mobility solutions to our customers worldwide.”
The expansion of production capabilities at the Steyr plant has also generated new employment opportunities and fostered the development of specialized skills within the region. The BMW Group recognizes the invaluable contribution of its employees and is committed to their continued professional growth as the company embraces the transition to electric mobility.
As the automotive industry continues its rapid evolution towards electrification, the BMW Group’s Steyr plant stands ready to meet the growing demand for its innovative electric vehicles. The successful launch of series production for these advanced electric engines marks a significant advancement in the company’s journey towards a sustainable and exciting automotive future. Customers can look forward to experiencing the remarkable capabilities of the Neue Klasse, powered by the highly efficient and dynamically performing electric drive units from Steyr.
Steyr goes electric: BMW Group launches series production of electric engines for Neue Klasse
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BMW Group published ‘Steyr goes electric: BMW Group launches series production of electric engines for Neue Klasse’ at 2025-08-01 10:15. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.