Takara Tomy Announces Exciting Debut of “Bluey” Toy Line in Japan
Tokyo, Japan – July 31, 2025 – Takara Tomy is delighted to announce the much-anticipated arrival of the beloved animated preschool series, “Bluey,” to the Japanese market with a brand-new toy line. Set to launch on Saturday, September 27, 2025, this collection promises to bring the playful spirit and heartwarming adventures of the Heeler family right into Japanese homes.
“Bluey,” an internationally acclaimed Australian series, has captured the hearts of children and parents alike with its relatable portrayal of family life, imaginative play, and gentle life lessons. The show centers around Bluey, an indefatigable six-year-old Blue Heeler puppy who transforms everyday family life into extraordinary adventures. Through her boundless creativity and enthusiasm, Bluey, along with her sister Bingo, dad Bandit, and mum Chilli, encourages a world of joyful exploration and family bonding.
Takara Tomy, a renowned leader in the toy industry, is poised to introduce a diverse range of “Bluey” themed products designed to mirror the show’s engaging and imaginative nature. While specific details regarding the initial product offerings will be revealed closer to the launch date, fans can anticipate a selection of figures, playsets, and interactive toys that will allow children to recreate their favorite “Bluey” moments or invent their own playful escapades.
The introduction of the “Bluey” toy line in Japan marks a significant milestone in expanding the global reach of this cherished brand. Takara Tomy’s commitment to quality and innovation ensures that these toys will be crafted with the same care and attention to detail that has made the series so popular worldwide.
“We are incredibly excited to bring the magic of ‘Bluey’ to Japan,” stated a representative from Takara Tomy. “We believe that the show’s emphasis on family, imagination, and fun perfectly aligns with the values we cherish. We are confident that this new toy line will be met with great enthusiasm by children and families across Japan, offering them a wonderful opportunity to engage with the characters and stories they love.”
The “Bluey” toy line from Takara Tomy is expected to be available at major toy retailers and online stores across Japan starting September 27, 2025. Further information, including product specifics and availability, will be shared in the coming months. This launch signifies an exciting new chapter for “Bluey” and a delightful addition to the world of children’s entertainment in Japan.
『BLUEY（ブルーイ）』玩具シリーズ日本初展開 ２０２５年９月２７日（土）新発売
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タカラトミー published ‘『BLUEY（ブルーイ）』玩具シリーズ日本初展開 ２０２５年９月２７日（土）新発売’ at 2025-07-31 01:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.