Streamlining Environmental Action: “Mieru Label” Acquisition Procedures Made Easier
Tokyo, Japan – The Ministry of Agriculture, Forestry and Fisheries (MAFF) announced today, July 30, 2025, significant improvements to the acquisition procedures for the “Mieru Label” (literally “Visible Label”), an initiative aimed at promoting environmental load reduction in agriculture, forestry, and fishery products. This update is expected to make it considerably easier for producers to obtain this valuable certification, thereby encouraging wider participation in environmentally conscious practices.
The “Mieru Label” serves as a tangible representation of efforts undertaken by producers to lessen their environmental impact. It highlights practices such as reduced use of pesticides and chemical fertilizers, water conservation, and the promotion of biodiversity. By making these efforts visible to consumers, the label aims to foster greater consumer understanding and support for sustainable agricultural and fishery products.
Recognizing the administrative burdens that can sometimes accompany certification processes, MAFF has diligently worked to streamline the procedures for obtaining the “Mieru Label.” The announced changes are designed to simplify the application process, reduce the required documentation, and potentially expedite the review and approval stages. This focus on ease of access is a strategic move to empower more producers to showcase their commitment to environmental stewardship.
Key to this initiative is the goal of increasing the number of producers who can proudly display the “Mieru Label” on their products. A more accessible certification process will allow a broader spectrum of the agricultural, forestry, and fishery sectors to communicate their dedication to sustainability. This, in turn, is anticipated to contribute to a greater consumer awareness of environmentally friendly choices and a stronger market demand for such products.
MAFF anticipates that these improvements will not only benefit individual producers by enhancing their product’s market appeal but also contribute to the broader national objective of promoting sustainable resource management and mitigating environmental challenges within these vital sectors. The ministry remains committed to supporting producers in their efforts to cultivate and harvest with greater consideration for the environment, ensuring a healthier planet for future generations.
Further details regarding the revised “Mieru Label” acquisition procedures are expected to be made available through official MAFF channels. Producers and stakeholders are encouraged to consult these resources for comprehensive information on how to benefit from these enhancements.
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農林水産省 published ‘環境負荷低減の「みえるらべる」の取得手続が楽になります！’ at 2025-07-30 05:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.