Sapporo Beer Unveils Exclusive “Unlock the Night” Event: A Pioneering Collaboration Between Yebisu and Dewar’s
Sapporo Beer is thrilled to announce a groundbreaking event that promises to redefine the beer experience. On Tuesday, October 14th, 2025, the company will host the “Unlock the Night”先行体験パーティー (Advance Tasting Party), offering a select group of guests an exclusive first taste of a new Yebisu beer aged in wooden barrels, a product born from an exciting collaboration with Dewar’s, the renowned Scotch whisky brand.
This special event marks a significant moment for Yebisu, as it ventures into the world of barrel aging, a technique traditionally associated with fine spirits. The fusion of Yebisu’s renowned craftsmanship with Dewar’s rich heritage in maturation is set to create a truly unique and sophisticated beer. Guests at “Unlock the Night” will have the unparalleled opportunity to be among the very first to savor this innovative creation, experiencing firsthand the nuanced flavors and aromas developed through its time in wooden barrels.
While specific details about the flavor profile of the wood-aged Yebisu are being kept under wraps until the event, the collaboration with Dewar’s strongly suggests a beverage that will offer a complex and rewarding tasting journey. This partnership hints at the possibility of subtle notes of oak, perhaps even a delicate whisper of the whisky’s character, harmoniously integrated into the distinctive taste of Yebisu. Sapporo Beer’s commitment to pushing boundaries and exploring new frontiers in brewing is evident in this ambitious undertaking.
The “Unlock the Night” event is designed to be an immersive and memorable experience, celebrating this pioneering venture. It represents a significant step for Sapporo Beer in offering consumers new and elevated ways to enjoy their beloved brands. This exclusive gathering signifies a commitment to innovation and a desire to provide discerning palates with novel and exceptional taste sensations.
Further details regarding the venue, guest list, and any specific requirements for attendance are expected to be released by Sapporo Beer in due course. This collaboration between Yebisu and Dewar’s is poised to generate considerable excitement within the beer and spirits communities, and the “Unlock the Night” event will undoubtedly be a highlight for those fortunate enough to participate. Sapporo Beer looks forward to sharing this exciting new chapter with its valued patrons and enthusiasts.
ヱビス×デュワーズが生み出す新たなビール体験ができる！木樽熟成ヱビス先行体験パーティー「Unlock the Night」10月14日(火)開催決定！
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