Exciting News from Stardust Promotion: “Shippozu” from Sumikko Gurashi Joins SDR!
Tokyo, Japan – July 28, 2025 – Stardust Promotion Inc. is delighted to announce a significant and heartwarming development: the beloved characters from San-X’s popular franchise, Sumikko Gurashi, collectively known as “Shippozu” (meaning “tails” in Japanese, referring to their characteristic tails), have officially joined the ranks of Stardust Digital, Inc. (SDR). This exciting affiliation promises to bring new and engaging opportunities for these cherished characters to connect with their vast fanbase.
The announcement, made today, July 28, 2025, at 7:00 PM JST, marks a strategic move to further expand the reach and creative endeavors of the Sumikko Gurashi universe. Stardust Promotion, renowned for managing a diverse roster of talented artists and creators, recognizes the immense popularity and enduring appeal of Sumikko Gurashi, making this a natural and synergistic partnership.
“Shippozu” has captured the hearts of audiences worldwide with their charming personalities, relatable anxieties, and their simple yet profound message of finding comfort in togetherness. From the shy penguin “Penguin?” to the ever-warm “Tapioca,” and the introverted polar bear “Shirokuma,” these characters have cultivated a devoted following across all age groups. Their philosophy of cherishing small comforts and finding solace in being “a little bit down in the corner” resonates deeply in today’s fast-paced world.
Stardust Digital, a subsidiary of Stardust Promotion, specializes in digital content creation, artist management in the digital space, and the development of innovative entertainment experiences. Their expertise in leveraging digital platforms and creating engaging online content is expected to open up a wealth of new avenues for Shippozu. Fans can anticipate a broader array of digital content, interactive experiences, and potentially new merchandise collaborations that will further immerse them in the whimsical world of Sumikko Gurashi.
This collaboration signifies a shared commitment to nurturing creativity and spreading joy. Stardust Promotion and SDR are poised to work closely with San-X, the original creators of Sumikko Gurashi, to ensure that the authentic spirit and endearing charm of Shippozu are maintained and amplified.
Fans are eagerly awaiting the next steps in this exciting new chapter for Shippozu. The partnership between Stardust Promotion and SDR is set to bring fresh perspectives and innovative projects, further solidifying Sumikko Gurashi’s position as a global cultural phenomenon.
We look forward to witnessing the delightful and heartwarming journey that Shippozu will embark on under the guidance of Stardust Promotion and SDR. Please stay tuned for further updates on upcoming projects and initiatives.
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スターダストプロモーション published ‘すみっコぐらし「しっぽず」がSDRに所属決定！’ at 2025-07-28 19:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.