Ehime Prefecture Seeks Innovative Proposals to Enhance the Brand Strength of “Red Princess” and Other Premium Agricultural Products
Ehime Prefecture has announced a call for proposals to strengthen the brand power of its prized agricultural products, including the renowned “Red Princess” citrus. The announcement, published on July 25, 2025, marks a significant step towards elevating the market presence and consumer recognition of these high-quality local specialties.
The initiative, titled “令和7年度紅プリンセス等ブランド力強化業務企画提案公募について” (Proposal Call for Brand Strength Enhancement Business for Red Princess and Other Products in Fiscal Year 2025), aims to attract creative and effective strategies to showcase the unique qualities and value of Ehime’s agricultural bounty. The prefecture is actively seeking proposals from individuals, businesses, and organizations with expertise in marketing, brand development, and agricultural promotion.
The “Red Princess” citrus, a symbol of Ehime’s dedication to premium fruit cultivation, is known for its exceptional sweetness, vibrant color, and delicate texture. This proposal call signifies the prefecture’s commitment to not only preserve but also actively promote such flagship products. Beyond the “Red Princess,” the initiative also extends to other high-value agricultural goods that represent the rich terroir and dedication of Ehime’s farmers.
The objectives of this program are multifaceted, focusing on:
- Increasing Brand Awareness: Implementing targeted marketing campaigns and promotional activities to enhance the recognition of “Red Princess” and other selected products among a wider audience, both domestically and potentially internationally.
- Strengthening Brand Value: Communicating the unique selling propositions of these products, including their quality, origin, cultivation methods, and the story behind them, to build a stronger emotional connection with consumers.
- Expanding Market Reach: Developing innovative distribution strategies and exploring new sales channels to make these premium products more accessible to consumers.
- Fostering Consumer Engagement: Creating opportunities for consumers to experience and interact with the products, potentially through events, tasting sessions, or digital content.
Ehime Prefecture is looking for proposals that demonstrate a clear understanding of the current market landscape and offer innovative approaches to brand building. Key areas of interest for proposal development may include, but are not limited to:
- Digital Marketing Strategies: Leveraging social media, influencer collaborations, and online content creation to reach target demographics.
- Public Relations and Media Outreach: Securing positive media coverage and building relationships with food critics and lifestyle journalists.
- Event Planning and Execution: Organizing promotional events, participation in trade shows, and consumer-focused activities.
- Packaging and Design Innovation: Developing appealing and informative packaging that reflects the premium nature of the products.
- Storytelling and Content Creation: Crafting compelling narratives around the origin, cultivation, and cultural significance of Ehime’s agricultural products.
Interested parties are encouraged to review the detailed guidelines and submission requirements available on the Ehime Prefecture official website. This is a valuable opportunity for those passionate about agriculture and brand development to contribute to the continued success and recognition of Ehime’s exceptional agricultural products. The prefecture looks forward to receiving insightful and impactful proposals that will help shape the future of its premium brands.
令和7年度紅プリンセス等ブランド力強化業務企画提案公募について
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愛媛県 published ‘令和7年度紅プリンセス等ブランド力強化業務企画提案公募について’ at 2025-07-25 00:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.