Hokkaido Prefecture Announces Successful Completion of “Promoting Awareness of Hokkaido-Produced Sake Rice and Japanese Sake Made with Hokkaido Sake Rice for Out-of-Prefecture Markets” Project
Sapporo, Japan – Hokkaido Prefecture is pleased to announce the successful conclusion of its initiative, “Promoting Awareness of Hokkaido-Produced Sake Rice and Japanese Sake Made with Hokkaido Sake Rice for Out-of-Prefecture Markets,” which was advertised for general competitive tender. While the application period has now closed, the prefecture is sharing this information to highlight its ongoing commitment to bolstering the recognition and appreciation of Hokkaido’s high-quality sake products and the agricultural foundations that support them.
This significant undertaking was designed with the primary objective of enhancing the visibility and understanding of sake rice cultivated in Hokkaido, as well as the exquisite Japanese sake (nihonshu) produced using this locally sourced rice, among consumers and businesses located outside of Hokkaido. The project aimed to foster greater market penetration and build a stronger brand reputation for Hokkaido’s sake industry on a national scale.
The competitive tender process, which was conducted in line with standard public procurement procedures, sought to engage skilled and experienced entities capable of effectively implementing comprehensive promotional strategies. These strategies were envisioned to encompass a range of activities, potentially including marketing campaigns, public relations efforts, participation in industry events, and the development of informative materials to showcase the unique qualities and provenance of Hokkaido’s sake offerings.
Hokkaido Prefecture remains dedicated to supporting its vital agricultural sector and its growing contribution to the culinary and beverage landscape. The success of this promotional project underscores the prefecture’s ongoing efforts to cultivate and share the exceptional products that Hokkaido has to offer, contributing to the vibrant and diverse Japanese sake market.
Further details regarding the successful tender and the planned activities will be made available in due course. Hokkaido Prefecture looks forward to the continued growth and recognition of its renowned sake industry.
《受付は終了しました》【公告】「令和７年度(2025年度)道外向けの道産酒米及び道産酒米を使用した日本酒の認知度向上事業委託業務」に係る一般競争入札の実施
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北海道 published ‘《受付は終了しました》【公告】「令和７年度(2025年度)道外向けの道産酒米及び道産酒米を使用した日本酒の認知度向上事業委託業務」に係る一般競争入札の実施’ at 2025-07-25 02:47. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.