Sports Streaming Soars: One-Third of US Internet Households Subscribe to Direct-to-Consumer Sports Services, Parks Associates Reports
Dallas, TX – July 24, 2025 – A significant shift in how Americans consume live sports is evident, with a new report from Parks Associates revealing that a substantial 33% of US internet households now subscribe to at least one direct-to-consumer (DTC) sports-specific streaming service. This finding highlights the growing appetite for dedicated, personalized sports viewing experiences beyond traditional cable packages.
The report, titled “Parks Associates: 33% of US Internet Households Subscribe to a Direct-to-Consumer Sports-Specific Streaming Service,” published by PR Newswire Sports, underscores the increasing success of platforms that offer live games, exclusive content, and specialized league coverage directly to consumers. This trend indicates a willingness among sports fans to unbundle their entertainment and invest in services that cater specifically to their athletic interests.
Several factors are likely contributing to this surge in DTC sports subscriptions. The convenience of accessing games on a variety of devices, including smart TVs, mobile phones, and tablets, plays a crucial role. Furthermore, as sports leagues and organizations increasingly offer their own streaming services, fans are presented with more options to follow their favorite teams and sports without the necessity of a broad cable subscription. The appeal of niche sports and specialized leagues, which may not receive extensive coverage on general sports networks, is also a significant driver for these DTC offerings.
This data from Parks Associates suggests a dynamic and evolving landscape for sports broadcasting. As more content rights become available for direct distribution, consumers are empowered to curate their viewing habits, prioritizing the sports and leagues that matter most to them. This represents a notable challenge and opportunity for both traditional broadcasters and new entrants in the sports streaming market. Understanding these consumer preferences will be key for companies looking to capture and retain viewership in this competitive arena.
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PR Newswire Sports published ‘Parks Associates: 33% of US Internet Households Subscribe to a Direct-to-Consumer Sports-Specific Streaming Service’ at 2025-07-24 12:52. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.