The LEGO Group to Host Inaugural “San Diego LEGO-Con” at San Diego Comic-Con 2025
SAN DIEGO, CA – July 24, 2025 – The LEGO Group is thrilled to announce its inaugural participation at San Diego Comic-Con with a dedicated, multi-faceted experience dubbed “San Diego LEGO-Con.” This exciting new venture, set to debut at San Diego Comic-Con 2025, promises an immersive celebration of creativity, storytelling, and the beloved world of LEGO for fans of all ages.
San Diego LEGO-Con will transform a dedicated space within the iconic San Diego Convention Center into a vibrant hub of LEGO activity. Attendees can anticipate a wide array of engaging experiences designed to ignite imagination and foster a sense of community among LEGO enthusiasts.
The centerpiece of San Diego LEGO-Con will be exclusive product reveals and sneak peeks at upcoming LEGO sets and themes, offering fans an unprecedented look at the future of the brand. Dedicated areas will showcase stunning LEGO creations built by talented LEGO Master Builders and the passionate LEGO fan community, providing ample inspiration for builders everywhere.
Interactive elements will be a key feature of San Diego LEGO-Con, with hands-on building zones, creative challenges, and opportunities for fans to contribute to massive collaborative builds. Attendees will also have the chance to meet and greet LEGO designers and potentially some of the voices behind their favorite LEGO characters and animated series.
Furthermore, the event will host exclusive panels and Q&A sessions delving into the inspiration, design process, and storytelling behind popular LEGO franchises, including LEGO Star Wars, LEGO Marvel, LEGO DC, and more. These sessions are expected to offer valuable insights and behind-the-scenes glimpses for dedicated fans.
“We are incredibly excited to bring the magic of LEGO to San Diego Comic-Con in such a significant way with San Diego LEGO-Con,” said [Insert Fictional Name and Title of LEGO Spokesperson, e.g., Sarah Williams, Head of Entertainment Marketing at The LEGO Group]. “Comic-Con is a cornerstone for celebrating pop culture and fandom, and we believe this dedicated experience will allow us to connect with our fans on a deeper level, showcasing the boundless creativity and storytelling that LEGO is known for.”
Fans attending San Diego Comic-Con 2025 can look forward to a unique opportunity to engage with the LEGO brand like never before. Further details regarding specific activities, scheduled events, and exclusive merchandise for San Diego LEGO-Con will be announced in the months leading up to the convention. This promises to be a must-visit destination for anyone who loves to build, play, and imagine.
THE LEGO GROUP UNVEILS “SAN DIEGO LEGO®-CON” AT SAN DIEGO COMIC-CON 2025
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