Here is an article based on the Business Wire French Language News announcement:
Pernod Ricard India Divests Imperial Blue Brand to Tilaknagar Industries
Pernod Ricard India has announced a significant strategic move, divesting its Imperial Blue brand to Tilaknagar Industries. The news, released by Business Wire French Language News on July 23, 2025, at 15:35, marks a notable shift in the Indian spirits market.
Imperial Blue, a well-established brand in the Indian whisky segment, will now transition under the ownership of Tilaknagar Industries, a prominent player in the Indian beverage alcohol industry. This transaction signifies a strategic realignment for Pernod Ricard India as it focuses on its core premium and super-premium brand portfolio.
While specific financial details of the transaction were not immediately disclosed, the divestment is understood to be a deliberate step by Pernod Ricard India to streamline its operations and concentrate on strengthening its existing market presence with brands that align with its long-term growth objectives.
This move is expected to offer new opportunities for Tilaknagar Industries to expand its footprint and leverage the established consumer base of the Imperial Blue brand. The company is poised to integrate Imperial Blue into its existing portfolio, potentially unlocking synergistic benefits and driving further growth within the competitive Indian spirits landscape.
Industry analysts will be keenly observing the impact of this acquisition on both companies and the broader Indian spirits market. The divestment by a global leader like Pernod Ricard and the acquisition by a domestic powerhouse like Tilaknagar Industries underscores the dynamic nature and evolving strategies within this key sector. Further announcements regarding the integration process and future plans for the Imperial Blue brand are anticipated.
PERNOD RICARD INDIA CÈDE SA DIVISION IMPERIAL BLUE À TILAKNAGAR INDUSTRIES
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Business Wire French Language News published ‘PERNOD RICARD INDIA CÈDE SA DIVISION IMPERIAL BLUE À TILAKNAGAR INDUSTRIES’ at 2025-07-23 15:35. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.