Nagoya City Seeks Creative Proposals for “Adult Cat Adoption” Public Awareness Campaign,名古屋市


Nagoya City Seeks Creative Proposals for “Adult Cat Adoption” Public Awareness Campaign

Nagoya, Japan – July 24, 2025 – The City of Nagoya has announced an exciting opportunity for creative agencies and production companies to contribute to an important public awareness initiative. A request for proposals (RFP) has been issued for the production and broadcasting of a new CM (commercial message) video focusing on the welcoming of adult cats into new homes.

This initiative, officially titled “令和7年度名古屋市CM映像(おとなの猫(成猫)の迎え入れ)の制作及び放送業務委託に係る企画コンペの実施について” (Regarding the Implementation of a Planning Competition for the Production and Broadcasting Services of the FY2025 Nagoya City CM Video (Welcoming Adult Cats)), underscores the city’s commitment to promoting responsible pet ownership and addressing the needs of animals available for adoption.

The planned CM video aims to shed light on the significant benefits and unique joys associated with adopting adult cats. Often, the focus of adoption campaigns is placed on kittens, leaving mature feline companions overlooked. Nagoya City recognizes the value and affection that adult cats can bring to a household and wishes to encourage more residents to consider them as potential pets.

Key objectives of this project are expected to include:

  • Raising Awareness: To inform the public about the availability of adult cats in local animal shelters and rescue organizations within Nagoya.
  • Promoting Adoption: To encourage residents to consider adopting adult cats, highlighting their often calmer demeanor, established personalities, and the rewarding experience of providing a loving home to a mature animal.
  • Educating the Public: To provide valuable information regarding the process of welcoming an adult cat into a family, including preparation, care, and the potential benefits for both the cat and the adopter.
  • Enhancing the City’s Image: To portray Nagoya City as a compassionate and responsible community that values animal welfare.

The RFP, issued by the City of Nagoya, invites qualified entities to submit comprehensive proposals detailing their creative concepts, production plans, media strategies, and associated costs. The selection process will likely evaluate proposals based on their creativity, effectiveness in conveying the intended message, understanding of the target audience, and overall feasibility.

This forward-thinking campaign by Nagoya City is a commendable step towards promoting a more inclusive approach to animal adoption, celebrating the enduring appeal of adult cats and fostering a deeper connection between residents and their animal companions. Further details regarding the RFP and the submission process can be found on the official Nagoya City website.


令和7年度名古屋市CM映像(おとなの猫(成猫)の迎え入れ)の制作及び放送業務委託に係る企画コンペの実施について


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名古屋市 published ‘令和7年度名古屋市CM映像(おとなの猫(成猫)の迎え入れ)の制作及び放送業務委託に係る企画コンペの実施について’ at 2025-07-24 04:46. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.

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