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Global Entertainment and Media Industry Poised for Significant Growth, Reaching $3.5 Trillion by 2029
New York, NY – July 24, 2025 – The global entertainment and media (E&M) industry is on a trajectory of robust expansion, with projections indicating a substantial market value of $3.5 trillion by the year 2029. This optimistic forecast, released today by PwC as part of their comprehensive Global Entertainment & Media Outlook, highlights the dynamic nature and enduring appeal of the sector.
The report identifies advertising, live events, and video games as the primary engines driving this impressive growth. These segments are demonstrating remarkable resilience and adaptability, consistently capturing consumer attention and investment.
Advertising, a fundamental component of the E&M landscape, is expected to continue its upward climb, fueled by innovative digital strategies and evolving consumer engagement models. As businesses seek to connect with audiences, the effectiveness and reach of advertising platforms within the entertainment and media sphere remain paramount.
Live events, encompassing everything from concerts and sporting spectacles to theatrical performances and festivals, are experiencing a significant resurgence. Following periods of disruption, consumers are demonstrating a strong appetite for shared experiences and in-person entertainment, making this segment a vital contributor to the industry’s overall success. The report suggests that the unique value proposition of live experiences will continue to resonate deeply.
Furthermore, the video game sector is solidifying its position as a dominant force within the global E&M market. Driven by technological advancements, the increasing accessibility of gaming platforms, and a broadening demographic of players, video games are not only a source of entertainment but also a significant cultural and economic phenomenon. The sector’s continuous innovation in gameplay, storytelling, and online interaction is a key factor in its sustained growth.
The PwC Global Entertainment & Media Outlook provides valuable insights into the trends and forces shaping this rapidly evolving industry. The report’s findings underscore the industry’s capacity to innovate and adapt to changing consumer preferences, technological advancements, and economic conditions. As we look towards 2029, the entertainment and media sector is set to offer diverse and engaging experiences that will continue to captivate audiences worldwide.
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PR Newswire Policy Public Interest published ‘Die weltweite Unterhaltungs- und Medienindustrie wird bis 2029 einen Umsatz von 3,5 Billionen US-Dollar erzielen, wobei Werbung, Live-Events und Videospiele die treibenden Kräfte sind: PwC Global Entertainment & Media Outlook’ at 2025-07-24 18:55. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.