Veeva Systems, a leading cloud provider for the global life sciences industry, has announced that Boehringer Ingelheim, a prominent research-driven pharmaceutical company, is leveraging Veeva OpenData and Veeva Network to enhance its customer engagement strategies. This integration aims to provide Boehringer Ingelheim with a unified view of its customers, enabling more coordinated and effective interactions across various touchpoints.
Veeva OpenData is designed to deliver high-quality, compliant global customer data, offering a foundational element for accurate customer profiling and segmentation. By utilizing Veeva OpenData, Boehringer Ingelheim can ensure the reliability and completeness of its customer information, which is crucial for understanding and engaging with healthcare professionals and organizations.
Complementing Veeva OpenData, Veeva Network provides a comprehensive solution for managing customer relationships and orchestrating engagement. The platform allows life sciences companies to consolidate customer data from multiple sources, maintain a single source of truth, and gain actionable insights into customer behavior and preferences.
The partnership signifies Boehringer Ingelheim’s commitment to modernizing its commercial operations and adopting advanced data management solutions. By integrating Veeva’s offerings, the company is poised to achieve a more streamlined and data-driven approach to customer engagement. This will enable its teams to deliver more personalized and relevant information and support to healthcare providers, ultimately fostering stronger relationships and improving the overall customer experience.
The adoption of Veeva OpenData and Veeva Network is expected to empower Boehringer Ingelheim with the tools necessary to navigate the evolving healthcare landscape, where understanding and engaging with customers effectively is paramount. This strategic move underscores the growing importance of data intelligence in driving successful commercial strategies within the pharmaceutical sector.
Veeva OpenData and Veeva Network Enable Coordinated Customer Engagement for Boehringer Ingelheim
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