Schwarzkopf® Partners with Disney for “Freakier Friday” to Celebrate Bold Transformations
New York, NY – July 22, 2025 – Schwarzkopf®, a leading name in hair care and styling, is thrilled to announce a captivating collaboration with Disney for the upcoming film, “Freakier Friday.” This exciting partnership aims to celebrate the spirit of bold transformations and self-discovery, themes that resonate deeply with both Schwarzkopf’s brand ethos and the beloved Disney narrative.
“Freakier Friday,” a highly anticipated continuation of the iconic “Freaky Friday” legacy, promises to deliver a fresh and exciting take on body-swapping hijinks. The film delves into the concept of unexpected change and the journey of understanding oneself and others through unique experiences. Schwarzkopf® is a natural fit for this collaboration, given its long-standing commitment to empowering individuals to express themselves through their hair and embrace personal evolution.
The partnership will see Schwarzkopf® integrated into the film’s narrative, showcasing how hair can be a powerful tool for transformation and self-expression. This collaboration highlights Schwarzkopf’s dedication to innovation in hair care and styling, offering consumers the tools and inspiration to achieve their desired looks, whether for everyday confidence or extraordinary moments.
“We are incredibly excited to partner with Disney on ‘Freakier Friday’,” said [Insert Name and Title of Schwarzkopf Spokesperson, if available, otherwise a general statement like “a spokesperson for Schwarzkopf”]. “This film perfectly embodies the idea that change, even when unexpected, can lead to incredible growth and self-understanding. Schwarzkopf® has always been about empowering individuals to embrace their unique style and confidently navigate their personal transformations. We believe this collaboration will inspire audiences to explore their own bold possibilities, both in their hair and in their lives.”
Through this partnership, Schwarzkopf® will be engaging consumers with unique campaigns and initiatives leading up to and following the release of “Freakier Friday.” These efforts are designed to encourage creativity and celebrate the joy of experimentation, mirroring the transformative journey experienced by the characters in the film.
Schwarzkopf® invites everyone to join in the celebration of bold transformations and experience the magic of “Freakier Friday” when it arrives. This collaboration underscores Schwarzkopf’s mission to provide high-quality hair products that enable everyone to feel confident and empowered in their personal journeys.
Schwarzkopf® Celebrates Bold Transformation with Disney’s Freakier Friday
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