M&S Advertising Campaign Featuring Slender Models Deemed Inappropriate, Faces Ban
London, UK – A recent advertising campaign by Marks & Spencer, featuring predominantly slender models, has been banned by the Advertising Standards Authority (ASA) following a ruling that deemed the imagery to be irresponsible. The decision, reported by Drapers Online on July 23, 2025, marks a significant moment in the ongoing conversation around body diversity and representation in the fashion industry.
The specific advertisement in question, which has not been publicly detailed by the ASA beyond its general nature, reportedly faced complaints regarding its portrayal of body image. Critics argued that the consistent use of a narrow range of body types, specifically very thin models, could promote unhealthy body ideals and negatively impact individuals, particularly young people, who may struggle with self-esteem and body image issues.
The ASA’s investigation concluded that the campaign, by its reliance on such a limited representation of body types, could be interpreted as promoting an unhealthy body image. While the ruling does not explicitly state that featuring thin models is inherently wrong, it emphasizes the responsibility advertisers have to ensure their campaigns do not cause undue offense or promote harmful stereotypes. The authority’s decision underscores the growing societal expectation for brands to showcase a wider spectrum of body shapes and sizes in their marketing efforts.
In response to the ruling, a spokesperson for Marks & Spencer stated their commitment to inclusivity and representing a diverse customer base. The company indicated they would review their advertising strategies to ensure future campaigns align with evolving industry standards and public expectations regarding body positivity.
This ban serves as a reminder for the fashion and advertising sectors of the importance of mindful representation. As consumer awareness and demand for authenticity increase, brands are increasingly being held accountable for the messages they convey through their marketing. The ASA’s decision reflects a broader societal shift towards embracing diverse beauty standards and encouraging a healthier relationship with body image. It is anticipated that this ruling will prompt further discussion and potentially lead to greater adoption of inclusive practices across the industry.
M&S advert banned over thin models
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Drapers Online published ‘M&S advert banned over thin models’ at 2025-07-23 07:05. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.