Marriott International Welcomes citizenM to its Portfolio
Bethesda, MD – July 23, 2025 – Marriott International, Inc. (NASDAQ: MAR) today announced the successful completion of its acquisition of the vibrant and innovative citizenM hotel brand. This strategic move marks a significant expansion for Marriott, further diversifying its luxury lifestyle offerings and catering to a growing segment of modern travelers seeking a unique and technologically integrated hospitality experience.
The acquisition, which was first announced earlier this year, brings the distinct citizenM brand, known for its contemporary design, accessible luxury, and tech-forward approach, into Marriott’s extensive global network. citizenM properties are celebrated for their communal spaces, self-service technology, and a focus on providing a seamless and personalized guest journey.
“We are absolutely thrilled to officially welcome citizenM into the Marriott International family,” said Anthony Capuano, President and Chief Executive Officer of Marriott International. “citizenM’s distinctive brand ethos, commitment to innovation, and strong appeal to the next generation of travelers align perfectly with our vision for the future of hospitality. This acquisition represents a significant opportunity to enhance our luxury lifestyle portfolio and introduce the unique citizenM experience to a broader audience.”
citizenM’s philosophy centers on creating exceptional experiences through smart design, intuitive technology, and a focus on creating vibrant, communal spaces that foster connection and creativity. Guests are welcomed by a streamlined check-in process, personalized room controls via a dedicated app, and expertly curated amenities designed to enhance both business and leisure stays.
The addition of citizenM is expected to complement Marriott’s existing portfolio of luxury and lifestyle brands, offering a compelling new proposition for guests and expanding Marriott’s reach into key urban markets worldwide. The brand’s adaptable model and focus on efficiency are well-positioned to resonate with the evolving demands of today’s travelers.
“Joining Marriott International is an exciting milestone for citizenM,” commented Ernest Lee, Global Head of Development, Luxury & Lifestyle Brands at Marriott International. “We are confident that Marriott’s global scale, operational expertise, and loyalty programs will provide a powerful platform for citizenM to continue its impressive growth trajectory while preserving the unique spirit and innovative culture that defines our brand.”
Marriott International anticipates that the integration of citizenM will be a smooth and collaborative process, focused on leveraging the strengths of both organizations to deliver exceptional value to guests, associates, and owners alike. The company looks forward to introducing the unique citizenM experience to more travelers around the globe.
Marriott International Completes Acquisition of citizenM Brand
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