Hankook Tire Gauge Index Reveals Strong Driver Confidence in Off-Roading, Even in Adverse Weather,www.prnewswire.com


Hankook Tire Gauge Index Reveals Strong Driver Confidence in Off-Roading, Even in Adverse Weather

New York, NY – July 23, 2025 – A recent survey conducted by Hankook Tire has uncovered a significant trend: the majority of American drivers are not only prepared for but also eager to venture off the beaten path, demonstrating a notable confidence in their ability to navigate challenging terrain and adverse weather conditions. The Hankook Tire Gauge Index, released today, highlights this growing enthusiasm for off-road adventures, even in less-than-ideal circumstances.

The comprehensive study found that a substantial number of drivers expressed a readiness to engage in off-road driving, with many indicating they are already equipped with the necessary tires and mindset to handle varied terrains. This preparedness extends beyond fair-weather excursions, as the index points to a strong willingness to tackle off-road challenges even when faced with difficult weather, such as rain, mud, or snow.

This finding suggests a burgeoning interest in activities that embrace nature and a desire for greater vehicle capability. Drivers appear to be increasingly investing in tires designed for enhanced traction and durability, recognizing their crucial role in a successful off-road experience. The data implies a shift towards a more adventurous and self-reliant driving culture, where the appeal of exploring beyond paved roads is gaining considerable traction.

The Hankook Tire Gauge Index underscores the importance of reliable tire performance in enabling these off-road aspirations. As drivers become more adventurous, the demand for tires that offer superior grip, stability, and resilience in diverse and demanding conditions is likely to grow. This trend presents an exciting opportunity for the automotive industry, particularly for tire manufacturers like Hankook, to cater to this expanding segment of enthusiastic drivers.

Further details from the index are expected to shed more light on the specific motivations behind this off-road readiness and the types of challenges drivers feel most confident tackling. However, the initial findings clearly indicate a strong and growing segment of the driving population ready to embrace the call of adventure, no matter the weather.


Hankook Tire Gauge Index Finds Most Drivers are Ready to Go Off-Road, Even in Challenging Weather Conditions


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www.prnewswire.com published ‘Hankook Tire Gauge Index Finds Most Drivers are Ready to Go Off-Road, Even in Challenging Weather Conditions’ at 2025-07-23 13:05. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.

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