Choice Hotels Elevates Extended Stay Offerings with Two New Marketing Campaigns
Rockville, MD – July 23, 2025 – Choice Hotels International, Inc. (NYSE: CHH), a leading hospitality franchisor, today announced the launch of two comprehensive marketing campaigns designed to significantly enhance brand awareness and drive bookings for its robust portfolio of four extended stay brands. This strategic initiative underscores Choice Hotels’ commitment to strengthening its position in the growing extended stay market and providing exceptional value to travelers seeking longer-term accommodations.
The newly launched campaigns will focus on Extended Stay America, Studio 6, TownePlace Suites by Marriott, and Homewood Suites by Hilton, highlighting the distinct benefits and value propositions of each brand. While the specific creative elements and media placements were not detailed, the overarching goal is to resonate with a broad spectrum of travelers, including business professionals on assignment, families relocating, individuals undergoing temporary housing needs, and those seeking a comfortable and convenient home away from home for an extended period.
The extended stay segment of the hospitality industry has experienced sustained growth, driven by evolving travel trends and the increasing demand for accommodations that offer more than just a place to sleep. Travelers in this segment often prioritize amenities such as fully equipped kitchens, dedicated workspaces, on-site laundry facilities, and a sense of community, all of which are hallmarks of Choice Hotels’ extended stay brands.
By investing in these targeted marketing efforts, Choice Hotels aims to further solidify its brands as top-of-mind choices for extended stay guests. The campaigns are expected to showcase the diverse offerings across the portfolio, from the value-driven appeal of Studio 6 to the more upscale amenities available at certain Extended Stay America properties, ensuring a suitable option for every guest’s specific needs and budget.
This strategic marketing push is a testament to Choice Hotels’ ongoing dedication to meeting the dynamic needs of the modern traveler and its confidence in the continued success of its extended stay brands. The company anticipates that these campaigns will not only drive increased occupancy rates but also foster deeper brand loyalty and introduce a new wave of guests to the exceptional experience offered by its extended stay properties.
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PR Newswire Travel published ‘CHOICE HOTELS INTERNATIONAL LAUNCHES TWO NEW MARKETING CAMPAIGNS FOCUSED ON ITS FOUR EXTENDED STAY BRANDS TO BOOST BRAND AWARENESS AND DRIVE BOOKINGS’ at 2025-07-23 13:00. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.