AWE2026 Unveils Ambitious Vision with Dual-Venue Approach to Reshape the Industry
San Jose, CA – July 23, 2025 – Augmented World Expo (AWE), a leading global organization dedicated to advancing the XR (extended reality) industry, has officially launched AWE2026, signaling a significant evolution in its flagship event. This year’s announcement introduces a groundbreaking dual-venue strategy, uniting two distinct locations with a shared vision to foster deeper engagement, broader reach, and accelerated innovation within the burgeoning XR ecosystem.
The decision to expand to two venues represents a strategic move to accommodate the exponential growth and increasing diversity of the XR landscape. By offering separate yet complementary experiences, AWE2026 aims to cater to a wider spectrum of industry professionals, from seasoned developers and enterprise solution providers to cutting-edge researchers and emerging talent. This innovative approach is designed to create more focused environments for networking, learning, and business development, ultimately driving more impactful outcomes for all participants.
While specific venue details are expected to be released in the coming months, the overarching philosophy behind the dual-venue model is clear: to offer specialized tracks and tailored experiences that address the multifaceted nature of XR. One venue is anticipated to focus on the core technological advancements, research breakthroughs, and developer-centric content, providing a deep dive into the building blocks of immersive experiences. The second venue is poised to highlight the application and adoption of XR across various industries, showcasing enterprise solutions, real-world case studies, and the transformative impact of XR on business and society.
This strategic expansion reflects AWE’s ongoing commitment to its mission of fostering the growth and adoption of XR technologies. The organization recognizes that the industry is no longer a niche market but a powerful force reshaping how we interact, work, learn, and play. The dual-venue approach is a testament to AWE’s forward-thinking leadership and its dedication to providing a platform that truly reflects the dynamic and evolving nature of the XR world.
“We are thrilled to officially launch AWE2026 with this exciting new dual-venue concept,” stated [Insert Spokesperson Name and Title, if available from the press release]. “This expansion is not just about accommodating more attendees; it’s about creating a richer, more targeted experience for everyone involved. Our vision is to bring together the brightest minds and most innovative solutions in XR, and by splitting our focus across two distinct but connected venues, we can achieve an even greater impact. We believe this approach will be instrumental in reshaping the industry landscape and accelerating the widespread adoption of immersive technologies.”
AWE2026 promises to be an unmissable event for anyone invested in the future of XR. With its ambitious new structure, the expo is set to deliver unparalleled opportunities for learning, collaboration, and business growth, solidifying its position as the premier global gathering for the extended reality community. Further announcements regarding specific dates, venues, and programming are eagerly anticipated.
AWE2026 Officially Launched: Two Venues, One Vision to Reshape the Industry Landscape
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