Ye Xiu, Star of “The King’s Avatar,” Embarks on a Swiss Tourism Campaign
ZURICH, SWITZERLAND – July 22, 2025 – In a unique collaboration designed to bridge the worlds of popular culture and breathtaking natural beauty, Ye Xiu, the beloved protagonist from the globally acclaimed animated series “The King’s Avatar” (Quan Zhi Gao Shou), has been unveiled as the face of a new, innovative tourism campaign in Switzerland. The announcement was made today by PR Newswire Entertainment Media, marking a significant moment for both the entertainment industry and international tourism promotion.
The campaign, titled “Ye Xiu’s Swiss Adventure,” aims to attract a diverse range of visitors by showcasing Switzerland’s iconic landscapes and vibrant culture through the lens of this celebrated esports hero. Ye Xiu, known for his exceptional gaming prowess, strategic brilliance, and charismatic personality, will be depicted engaging in various activities across some of Switzerland’s most picturesque locations.
The initiative is expected to leverage the immense popularity of “The King’s Avatar” and its dedicated fanbase, which spans across Asia and is growing internationally. By associating Ye Xiu with Switzerland, the campaign seeks to create a compelling narrative that resonates with younger demographics and fans of esports, while simultaneously highlighting the country’s allure as a premier travel destination.
Fans can anticipate seeing Ye Xiu digitally integrated into imagery and promotional materials featuring Switzerland’s renowned attractions, from the majestic Swiss Alps and serene lakes to charming villages and historic cities. The campaign will likely encompass a variety of media, including online content, social media activations, and potentially even interactive experiences that allow fans to virtually explore Switzerland alongside their favorite character.
This imaginative partnership underscores a growing trend of utilizing popular fictional characters to promote real-world destinations. By tapping into the emotional connection audiences have with Ye Xiu, the Swiss tourism board and its partners are aiming to create a memorable and engaging promotional effort that sets a new standard for destination marketing.
“We are thrilled to announce this groundbreaking collaboration,” stated a representative from the campaign organizers. “Ye Xiu embodies qualities of dedication, skill, and discovery that we believe perfectly align with the spirit of exploring Switzerland. We believe this campaign will not only introduce Switzerland to a new generation of travelers but also offer our existing visitors a fresh and exciting perspective on what our beautiful country has to offer.”
Further details regarding specific campaign activities, featured locations, and engagement opportunities are expected to be released in the coming weeks. The “Ye Xiu’s Swiss Adventure” campaign promises to be an exciting fusion of entertainment and exploration, inviting audiences worldwide to embark on their own unforgettable journey through Switzerland.
Ye Xiu de “El Avatar del Rey” encabeza una campaña turística en Suiza
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