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Soorty and Haelixa Deepen Collaboration to Enhance Textile Supply Chain Transparency
We are pleased to report on an important development in the fashion industry’s ongoing commitment to transparency and sustainability. Soorty, a prominent player in the global denim and textile manufacturing sector, has announced an expansion of its strategic partnership with Haelixa, a pioneering company specializing in DNA-based product tracing solutions. This deepened collaboration signifies a significant step forward in providing unparalleled visibility and accountability across the textile supply chain.
The expanded partnership will see Soorty further integrate Haelixa’s innovative DNA tracing technology into its operations. This advanced system allows for the unique tagging and tracking of raw materials, such as cotton, throughout the entire production process. From the origin of the fiber to the finished garment, each step is meticulously recorded and verifiable, offering a level of detail previously unattainable.
This initiative by Soorty is particularly noteworthy in its dedication to building trust and confidence with both its business partners and the end consumers. In an era where consumers are increasingly demanding ethical and sustainable sourcing, the ability to trace the journey of their clothing is paramount. By working closely with Haelixa, Soorty is equipping itself to meet these evolving expectations, demonstrating a proactive approach to responsible manufacturing.
Haelixa’s DNA markers are designed to be robust and resilient, withstanding the rigors of textile production processes. This ensures that the integrity of the tracing information is maintained from the earliest stages of cultivation to the final product. The technology provides an immutable record, offering a powerful tool to combat counterfeiting and verify claims related to sustainability and origin.
The expansion of this partnership is expected to bring about several key benefits. Firstly, it will enhance Soorty’s ability to manage its supply chain more effectively, identifying potential risks and opportunities for improvement with greater precision. Secondly, it will empower brands and retailers working with Soorty to offer their customers verifiable proof of their product’s origins and the ethical practices employed in its creation. This transparency can foster stronger brand loyalty and contribute to a more responsible consumption landscape.
Both Soorty and Haelixa have expressed enthusiasm for this reinforced alliance. This collaborative effort underscores their shared vision for a more accountable and sustainable future for the textile industry. By investing in such forward-thinking technologies, Soorty is reinforcing its position as a leader committed to ethical practices and robust supply chain management, benefiting all stakeholders involved.
Soorty, Haelixa expand partnership to boost supply chain transparency
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Just Style published ‘Soorty, Haelixa expand partnership to boost supply chain transparency’ at 2025-07-22 10:31. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.