Here’s an article based on the FranceInfo report, written in a polite and informative tone:
Shifting Towards Conscious Consumption: A Growing Trend in Fashion
A recent report from FranceInfo, featuring insights from Gildas Minvielle, Director of the Economic Observatory at the French Institute of Fashion, highlights a promising shift in consumer behavior within the fashion industry. The article, published on July 22, 2025, reveals that a significant portion of consumers are actively seeking to embrace a “less but better” approach to their purchasing habits, offering a beacon of hope in the ongoing fight against fast fashion.
According to Minvielle, approximately 15% of consumers are now consciously prioritizing quality and longevity over quantity and rapid trend cycles. This growing segment of the market is actively seeking out garments that are not only well-made and durable but also align with their values, potentially including ethical production, sustainable materials, and timeless design.
This movement towards more mindful consumption is a welcome development for various reasons. Firstly, it directly addresses the environmental and social challenges associated with fast fashion, which often involves rapid production, excessive waste, and potentially exploitative labor practices. By opting for fewer, higher-quality items, consumers can significantly reduce their individual environmental footprint and support brands that are committed to more responsible practices.
Secondly, this trend suggests a maturing of the fashion market, where consumers are becoming more discerning and less susceptible to fleeting trends. The emphasis on “less but better” implies a deeper appreciation for craftsmanship, the story behind a garment, and its potential to be cherished and worn for a longer period. This can foster a more sustainable and fulfilling relationship with clothing.
While 15% represents a notable and encouraging percentage, the report implies that this is a growing trend, with the potential to influence a broader segment of the consumer base. As awareness of the impacts of fast fashion continues to grow, it is likely that more individuals will be motivated to re-evaluate their purchasing decisions and explore alternative, more sustainable ways of engaging with fashion.
Gildas Minvielle’s assertion provides a positive outlook, suggesting that the efforts to promote more conscious consumption are beginning to bear fruit. This evolving consumer mindset is crucial for driving positive change within the fashion industry, encouraging brands to invest in quality, sustainability, and ethical production to meet the demands of a more aware and responsible shopper. The future of fashion may well be defined by this commitment to buying less, but buying better.
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FranceInfo Mode published ‘Lutte contre la fast-fashion : “15 % des consommateurs recherchent le « moins mais mieux »”, rassure Gildas Minvielle, directeur de l’Observatoire économique à l’Institut Français de la Mode’ at 2025-07-22 08:57. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.