Lilly Pulitzer Unveils “The Vintage Vault,” A Celebration of Six Decades of Iconic Prints
New York, NY – July 22, 2025 – Lilly Pulitzer, the beloved American lifestyle brand synonymous with vibrant prints and effortless style, is thrilled to announce the highly anticipated launch of “The Vintage Vault.” This special collection marks a significant milestone, celebrating over six decades of the brand’s rich heritage and its enduring legacy of iconic, archival prints.
The Vintage Vault offers discerning customers a unique opportunity to own a piece of Lilly Pulitzer history. The collection meticulously curates and reintroduces cherished prints from the brand’s extensive archives, bringing back beloved patterns that have defined Lilly Pulitzer’s distinctive aesthetic for generations. From the bold and the whimsical to the sophisticated and the playful, these rediscovered designs are a testament to the brand’s timeless appeal and its ability to capture the spirit of optimistic living.
This initiative underscores Lilly Pulitzer’s deep appreciation for its loyal customers and its commitment to preserving the brand’s artistic legacy. “The Vintage Vault is more than just a collection; it’s a journey through time, a celebration of the artistry and joy that has been at the heart of Lilly Pulitzer since its inception,” says [Insert Name and Title of a Lilly Pulitzer Representative, if available in the original text, otherwise omit or use a placeholder like “a spokesperson for Lilly Pulitzer”]. “We are incredibly excited to share these treasured prints with our community, offering them a chance to connect with the brand’s storied past in a fresh and meaningful way.”
The carefully selected prints in The Vintage Vault will be featured across a range of the brand’s signature silhouettes, ensuring that the spirit of Lilly Pulitzer – vibrant, confident, and full of life – shines through. Whether it’s a classic shift dress, a breezy tunic, or a chic accessory, each piece within The Vintage Vault promises to be a wearable work of art.
The launch of The Vintage Vault represents a significant moment for Lilly Pulitzer, inviting customers to explore the brand’s evolution while honoring the original vision that continues to inspire. This collection is a beautiful tribute to the enduring power of print and the joyous spirit that Lilly Pulitzer has brought to wardrobes and lives for over sixty years.
Customers can explore and shop The Vintage Vault starting today on LillyPulitzer.com and at select Lilly Pulitzer retail stores nationwide. This limited-edition collection is expected to be highly sought after, offering a unique chance to own a piece of fashion history.
LILLY PULITZER LAUNCHES THE VINTAGE VAULT, CELEBRATING OVER SIX DECADES OF ARCHIVED PRINTS
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