Engage Media Achieves Significant Reduction in Invalid Traffic with Anura’s Ad Fraud Solution
New York, NY – July 22, 2025 – Engage Media, a prominent player in the digital advertising space, has announced a significant achievement in combating ad fraud, reporting an 11% reduction in invalid traffic (IVT) through the implementation of Anura’s comprehensive ad fraud detection and prevention solution. This substantial improvement underscores Engage Media’s commitment to delivering high-quality, brand-safe advertising environments for its partners and advertisers.
The partnership with Anura, a recognized leader in ad fraud prevention, has enabled Engage Media to proactively identify and eliminate sophisticated forms of invalid traffic that can plague the digital advertising ecosystem. Invalid traffic, often comprised of bot activity, fake impressions, and other non-human generated interactions, can significantly inflate ad spend without delivering genuine audience engagement, thereby diminishing campaign effectiveness and advertiser ROI.
By integrating Anura’s advanced technology, Engage Media has gained enhanced visibility into its ad inventory and implemented robust measures to ensure that advertising efforts reach authentic human audiences. This proactive approach not only safeguards advertiser investments but also strengthens the overall integrity of Engage Media’s platform, fostering greater trust and transparency within the industry.
“We are delighted to partner with Anura and achieve such a tangible improvement in our invalid traffic rates,” said [Name and Title of Engage Media Spokesperson, if available, otherwise omit or use a placeholder like ‘a spokesperson for Engage Media’]. “Ensuring our advertisers’ campaigns are seen by real people is paramount. This 11% reduction is a testament to the efficacy of Anura’s solution and our shared dedication to providing a clean and effective advertising ecosystem.”
Anura’s solution is designed to detect and block a wide spectrum of ad fraud tactics in real-time. This includes sophisticated botnets, click farms, and other malicious activities that masquerade as legitimate user behavior. The detailed insights provided by Anura allow platforms like Engage Media to not only prevent current fraudulent activity but also to adapt and stay ahead of evolving fraud methodologies.
The successful reduction in invalid traffic achieved by Engage Media highlights the critical importance of investing in robust ad fraud prevention technologies. In an increasingly complex digital landscape, such measures are essential for maintaining the value and credibility of online advertising. This achievement positions Engage Media as a forward-thinking company dedicated to upholding the highest standards of quality and performance for its clients and the broader advertising community.
Engage Media Eliminates 11% Invalid Traffic With Anura’s Ad Fraud Solution
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