Echelon Fitness Welcomes FORTË, Elevating Global Reach with “ELEVATE by Echelon”
[City, State] – July 22, 2025 – Echelon Fitness, a leading innovator in connected fitness and wellness, today announced the significant acquisition of FORTË, a renowned digital fitness platform. This strategic move marks a pivotal moment for Echelon, as it plans to rebrand FORTË’s operations under the new banner of “ELEVATE by Echelon.” This rebranding signifies Echelon’s commitment to expanding its global footprint and offering an even more comprehensive suite of fitness and wellness solutions to a diverse international audience.
The acquisition of FORTË, celebrated for its high-quality, instructor-led on-demand fitness classes, aligns perfectly with Echelon’s mission to make fitness accessible and engaging for everyone. By integrating FORTË’s premium content and established community, Echelon aims to significantly enhance its existing product offerings and attract a wider demographic of fitness enthusiasts worldwide.
“We are thrilled to welcome FORTË to the Echelon family,” said [Name and Title of Echelon Spokesperson, if available in the source, otherwise use a general title like “a representative from Echelon Fitness”]. “This acquisition represents a significant step forward in our journey to provide best-in-class fitness experiences to people across the globe. FORTË’s dedication to quality instruction and their strong existing user base will be instrumental in our expansion efforts.”
The newly formed “ELEVATE by Echelon” division is poised to become a cornerstone of Echelon’s global strategy. This initiative will focus on leveraging FORTË’s expertise to develop and deliver a broader range of fitness content, catering to various workout preferences, skill levels, and wellness goals. The rebranding underscores Echelon’s ambition to not only grow its market share but also to foster a more inclusive and supportive global fitness community.
This strategic acquisition is expected to unlock new opportunities for Echelon, enabling it to penetrate new markets and solidify its position as a dominant force in the connected fitness industry. The integration of FORTË’s capabilities will allow Echelon to offer a more robust and diversified digital fitness ecosystem, further empowering individuals to achieve their health and wellness aspirations, wherever they may be.
Echelon Fitness anticipates a seamless integration of FORTË’s operations and content, with a focus on maintaining the high standards of quality and engagement that both brands are known for. Further details regarding the specific offerings under the “ELEVATE by Echelon” brand and the integration timeline will be shared in the coming months. This collaboration marks an exciting new chapter for Echelon, promising an elevated fitness experience for a global audience.
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PR Newswire Sports published ‘Echelon Fitness Acquires FORTË, Rebranding Division as “ELEVATE by Echelon” to Expand Global Fitness and Wellness Reach’ at 2025-07-22 12:57. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.